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The Main Event! Providing Professionalism At A Trade Show

Estimated reading time: 2 mins

As a trade show is vital for any up-and-coming business to show off their benefits we’ve got to make sure that we provide a proper sense of professionalism. Yes, we can dress well, and we can make sure that we have a very snazzy logo, and go in with a predetermined plan. But when we are looking to net customers or clients, we’ve got to think about the entire image that we present. With this in mind, what do we need to consider?

Check The Competition

The goal is always to stand out, so look at what other people are doing, and don’t do that! Ultimately, people will always make the decision about whether to approach your store within the first few seconds. And this is where the best exhibition can make you stand out a mile. There are companies like Focal Exhibitions that can help you fine-tune your presentation with the right colours and setup so it’s pleasing to the eye, but not incredibly overwhelming. You want to straddle that balance between presentation and approachability. And this leads nicely on to the next point…

Getting The Right Representatives

A lot of businesses hire brand ambassadors, people that work for a day here or there. Do you want this to be an adequate representation of the brand? Sure, these people are bubbly but if they don’t know anything about your brand, or they are merely blagging their way through the day, will you be able to trust them to deliver the goods? Getting the right representatives that know a lot about the brand can be a lengthy process. And the best way to do this to begin is to have people from within the organisation represent the product and the business. After all, it’s these people that know what the company stands for and what the products are. When you are looking to get new customers, you need people that talk the talk, as well as walk the walk.

Don’t Make It All About The Event

The best businesses provide a seamless transition from communicating online to in person. And it’s this that you need to think about so your business provides that comprehensive air of professionalism. The event is crucial because this is where you will get new people onto your brand. But also, think about what happens afterwards. A lot of people work harder preparing for a trade show, but don’t necessarily give consideration to what happens afterwards. Providing that sense of continuity will keep people interested in the business during the events, but will keep coming back to you to buy your products. When you are pre-planning the event, think about how you can hit the ground running at the show. But also, how you can follow up with potential customers, but also find ways to stick out in their mind. Gift bags are a very common thing that you can find at a trade show, but how you going to make your business a bit different to everyone else? It’s not just about the pen and notepad anymore!

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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