SimonStapleton.com

Are Trade Shows Worth It?

Estimated reading time: 3 mins

When you are looking to further your business and expand to new heights, there are a few things which might immediately come to mind. The first of this things is whether or not to take part in an event or trade show, which can be great for your business and give your great exposure as a brand.

But is it really worth all the fuss? You would have to hire a stand, sort out your pos display stand and get the staff to travel and be there for a few days to promote your products. Well, the answer to that question is absolutely YES. It is totally worth investing the money and time into a trade show because you will get so many benefits from doing so. If you aren’t convinced, you will be by the end of this post.

Meet prospective customers

Even in the age of online shopping, there is nothing quite like being able to speak to your customers face to face and get to know who they really are. You might think that you don’t need to build this connection but you would be very wrong. Being able to talk to your customers and answer their questions will allow them to become more invested in your company and tell their friends and family about you. By making a tangible impression on your customer base you will open yourself up to a whole world of possibilities and gain an incredibly loyal customer base.

Learn more about your industry

When you take your company and visit a big event such as a trade show you you have the chance to be amongst lots of other companies who are also within your industry. The benefit of this is the fact at you are able to find out about where your industry is heading and you will also be able to see if anything new is happening with the technology. This keeps you in the loop and allows you to stay one step ahead with your business.

Study your competition

The other benefit of being immersed in a room full of your peers is that fact that you can see exactly what products they are selling and what new ranges they are pushing on. This can help your business massively because it allows you to see exactly what they are doing and go one step better yourself. By judging your competition you will be in a much better position to improve your own business strategy and become more successful in the long run.

Meet potential collaborators

When you attend a trade show you will also be exposed to many different brands you haven’t heard of before. Although you may think these are all competition, most of the time you may find a great opportunity to collaborate on a product or range with a different company. This can be incredibly beneficial to both of you because your name will be exposed to their audience and visa versa. If you can come up with an idea you are both happy with this can blossom into a brilliant professional relationship.

Close sales

Trade shows are a hive of activity and most of the time customers will come to visit with the sole idea of buying new products they’ve never tried before. This can be brilliant for you because you will have lots of new custom on your stand and you will be much more likely to close sales during this hectic setting. Impulse buying is always more rife in a busy setting, and trade shows are always busy.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 9.8 / 10
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