SimonStapleton.com

5 Easy ways to market at a trade show

Estimated reading time: 2 mins

Trade shows are a powerful way to push your brand into the market. The reason for this is that you get to introduce potential clients to your products in a personalized manner.  In spite of the effectiveness of trade shows, they may not yield the desired results if not done right. To help you grow your client base through trade shows, here are 5 easy ways to market your business at a trade show.

  1.    Incorporate beautiful models in your show

Beauty is powerful, and has always been an effective way to draw attention when marketing. That’s why in television advertising, beautiful outstanding individuals are usually part of the equation. To draw people to your products in a trade show, make sure you have beautiful energetic models drawing attention to your booth. The best part is that you don’t have to struggle looking for them. Companies like Live Talent provide beautiful hostesses that can help pull crowds, and increase the effectiveness of the trade show as a marketing tool.

  1.    Give out freebies

People love free stuff, and will always gravitate towards a person who is giving them out. As such, to draw attention, make sure to package your product nicely then give out freebies.  If your product is nice people will want to consume more, and this means you will make more sales in the course of the trade show. They are also likely to be drawn to your product even after the trade show is done.

  1.   Stand out from the crowd

If you want to succeed at a trade show, then you need to stand out from the crowd.  You should set up your booth in such a way that even a non-interested person passing by will be drawn to your booth. One way to do this is to have a nice booth design. Engage the services of designers who can give you an eye-catching booth. On top of that, you can make use of catchy music and dancers. This is likely to draw in people to your booth, then your models and freebies can keep them glued to your products.

  1.    Train your staff on marketing

Attracting people to your booth during a trade show is one thing, converting them into paying clients is a different ball game altogether. To ensure that you convert booth visitors into clients, make sure that your staff knows how to market. With qualified staff, you will be able to convert attention into paying clients. For maximum results, train your staff on the goals you intend to achieve in your trade show campaign. This will ensure that everyone is working towards the same goals.

  1.    Hype the event a few days before it happens

This is one of the most important factors to consider if you want to make the most of a trade show. One of the best ways to hype it is to use bloggers and social media influencers. The goal should be to draw as many people as possible to your event.  From the large crowd that attends, the percentage of paying clients will also be higher.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

Post your comments

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Affiliate Promotion

simonstapleton.com is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. Amazon, the Amazon logo, AmazonSupply, and the AmazonSupply logo are trademarks of Amazon.com, Inc. or its affiliates.

Polls

When answering Employee surveys, do you always answer completely honestly?

View Results

Loading ... Loading ...
My latest book: ACE Your Performance Appraisal$4.99 on
How Am I Doing?

Did this discussion solve your problem?

Then please rate this post or leave a comment.