Estimated reading time: 2 mins
Trade shows are a powerful way to push your brand into the market. The reason for this is that you get to introduce potential clients to your products in a personalized manner. In spite of the effectiveness of trade shows, they may not yield the desired results if not done right. To help you grow your client base through trade shows, here are 5 easy ways to market your business at a trade show.
- Incorporate beautiful models in your show
Beauty is powerful, and has always been an effective way to draw attention when marketing. That’s why in television advertising, beautiful outstanding individuals are usually part of the equation. To draw people to your products in a trade show, make sure you have beautiful energetic models drawing attention to your booth. The best part is that you don’t have to struggle looking for them. Companies like Live Talent provide beautiful hostesses that can help pull crowds, and increase the effectiveness of the trade show as a marketing tool.
- Give out freebies
People love free stuff, and will always gravitate towards a person who is giving them out. As such, to draw attention, make sure to package your product nicely then give out freebies. If your product is nice people will want to consume more, and this means you will make more sales in the course of the trade show. They are also likely to be drawn to your product even after the trade show is done.
- Stand out from the crowd
If you want to succeed at a trade show, then you need to stand out from the crowd. You should set up your booth in such a way that even a non-interested person passing by will be drawn to your booth. One way to do this is to have a nice booth design. Engage the services of designers who can give you an eye-catching booth. On top of that, you can make use of catchy music and dancers. This is likely to draw in people to your booth, then your models and freebies can keep them glued to your products.
- Train your staff on marketing
Attracting people to your booth during a trade show is one thing, converting them into paying clients is a different ball game altogether. To ensure that you convert booth visitors into clients, make sure that your staff knows how to market. With qualified staff, you will be able to convert attention into paying clients. For maximum results, train your staff on the goals you intend to achieve in your trade show campaign. This will ensure that everyone is working towards the same goals.
- Hype the event a few days before it happens
This is one of the most important factors to consider if you want to make the most of a trade show. One of the best ways to hype it is to use bloggers and social media influencers. The goal should be to draw as many people as possible to your event. From the large crowd that attends, the percentage of paying clients will also be higher.