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Amazing Tips to Attract Customers to a Trade Show Booth

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Estimated reading time: 3 mins

Trade show booths are full of exhibitors who are there for the same reason you are, to create leads and sell. Therefore, you must have unique strategies for attracting customers to your display stand without overwhelming them and trying to create a lasting impression on visitors.

Organize Games And Giveaways

A contest or a giveaway can help draw visitors’ attention to your exhibit. Ask people to visit your booth and enter a contest or prize drawing. Make a relevant reward with your products or services most appealing to clients. This is a great way to get new clients, and after the show, follow up with all the contacts.

Display Important Products At The Front

Maybe you sell many products, but unfortunately, you can’t show them all at once depending on the space the trade show booth company has provided. Put the most popular or profitable products at the front to notice them first. Place items in order of priority and avoid congesting the booth display. Too many options may drive attendees away to a less crowded place. Also, ensure your banner has cluttered products to avoid overwhelming passersby.

Have A Fun Photo Booth

A photo booth encourages people to take photos. It will also attract and engage attendees. However, make sure your photo booth allows users to upload pictures to Twitter or Instagram with a hashtag. Your booth should have props to make posing fun. Encourage people to take snap photos and tag your products to increase brand awareness and traffic to your trade show booth.

Give Out Offers And Discounts

If you have a lot of products at your booth, you’ll have to go back with them if you don’t sell all. Consider having a “buy me out” offer where customers can buy your display items and pick them up after the show. Set a lower price than your competitors or the retail price. You can even offer a discount for bulk purchases.

Use Social Media

Prepare social media postings to go out during the trade show. You should also write live posts and use #1 Boca Raton SEO to rank your information on different social media platforms. Remind attendees of your presence and direct them to your booth. There is a high likelihood that your followers will be there, and you can meet them, pitch, or obtain useful feedback.

Involve Bloggers, Influencers, Or Trade Publications Before The Event

Trade publications are a great place to promote a business before the trade show—contact writers and editors in the industry’s leading trade journal months before the exhibition. Notify your target customers of new products or anything else that might interest them. You can also use an influencer to promote your business before and during the exhibition.

Provide A Place To Relax

Trade shows can be exhausting, whether you are an exhibitor or an attendee. Turn your booth into a haven of quiet, peace, and relaxation for the attendees. Set up comfortable chairs, coffee, and Wi-Fi for people to relax and talk and sell to them.

Be Prepared To Pitch

Attendees at your trade show booth are used to sales pitches every day, but you can’t avoid that because that’s the purpose of trade shows. Therefore, when someone approaches your stand but isn’t quite ready to purchase, be prepared to convince them. Work as a team, role-play before the show and plan how to respond to clients,

Business trade shows and exhibitions are a great way to showcase your products and services. They also allow you to meet and greet your customers and potential clients. To make the most of the fair show, look for unique ways to attract customers to your booth.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Truthsayers Neurotech, the world's first Neurotech platform servicing the enterprise. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development and Associate Member of the Agile Business Consortium.

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