Estimated reading time: 5 mins
The world as a whole is fast becoming a digital village. Where as before people would go to library for information, they now go to the web. The internet has done an amazing job at decentralizing information. These days, people want digital content. Apart from this, contents on the net tend to have more audience than traditional contents.
Marketing departments across the nation recognize this. It is old news. But, every day new tactics are uncovered for the best way of marketing content. Often times it can feel hard to keep up with all of the changes. So for that reason, we are going to cover 3 of the top fundamentals to have good content marketing.
Digital Marketing
For you to be successful with your business, you need to take your products to where your customers are. These days, people have access to information wherever they are at any time.
Thanks to globalization and internet, businesses have broader coverage and audience. People tend to consider information on the web first before other information. Thus, companies decide to embrace digital marketing to take their products to the internet.
Digital Marketing involves the promotion of a product or brands via electronic channels. By posting about your products online, people tend to embrace it the more. The view is that digital marketing will soon replace traditional marketing.
Digital marketing is better than other traditional ones because it is cost-effective, easy to operate, easy to track, among others. Forms marketing include SEO contents, viral marketing, email marketing, social media marketing, mobile marketing among others.
How then can you improve digital marketing strategies?
1. SEO Optimization
Enterprises lose out of their digital marketing campaigns most time because their products do not rank. For you to be successful with your strategy, you need to make sure that people can find your products on the web.
Find a way of ranking your products either by providing SEO contents. Make sure that these contents are related to the products while their titles are compelling.
Utilize the tips provided by blogger outreach to improve your products page. The SEO auditing process must be the same for all the blog posts consistency.
You can use google ads, Facebook ads and other social media channels to advertise your products and content links. You will get more clicks on your blog and which will, in turn, increase the pages’ impression.
After you have optimized your SEO contents, how can you track your success?
– Traffic: Traffic is one of the most important aspects of digital marketing. The more clicks you have, the better your reach will be. Your contents will be more successful with the increase in traffic. People will have information about your products and would want to buy.
Analyze your traffic using Google Analytics. Track the volume and determine how you gather such traffic. Having done that, you need to break it into different categories which may include referral, paid or organic.
– Heatmap analytics: Determine where people are clicking your site using Heatmap analytic. You can also decide the time people spend on each page, the contents they access and what they do using Heatmap Analytics.
Knowledge of this will help you optimize your contents to be more SEO oriented.
– Call to Action: Test different Call to Action words and lines to know which attracts more clicks. The better your call to action words, the more successful your strategy will be.
2. Pick Your Target
For you to be successful with your digital marketing, you need a goal and a plan. A clear strategy will improve your digital marketing and make your product more visible to people.
Goal and plan creation are the most crucial aspect of digital marketing. Without a good plan, you may only try hard without achieving anything.
You need to make your goal and plan realistic, attainable, specific and time-based. With these, you will be able to track and determine if you are on the right track. You also need to plan how you want to measure the success of your website or digital marketing strategy.
After you must have gotten information about the above, you can then set a strategy in line with your result. However, you should always remember to consider your budget while strategizing.
You can ask yourselves the following questions to help you in the development of your strategy:
– Who is my audience?
– What type of voice does my audience prefer?
– How can I make my message consistent?
– Is there any lead you can convert?
Determine the platforms you want to market your products. You could embrace:
– Sitecore, Squarespace, Drupal among others.
– Marketing automation
– Salesforce or Microsoft Dynamics.
– Social Media and content management
Once you have determined all these, you can align your plan with these platforms. With this, you will have a laid out plan for your digital marketing campaign. Your focus should not only be lead generation but ways to convert such leads.
3. Social Media Channels
One of the essential tools in digital marketing is social media. Social Media marketing is also one of the most prominent marketing in B2B marketing.
Though it is one of the effective marketing strategies, only a few are getting it right. Several people believe that social media marketing is just for likes and retweets. This thought of theirs makes their social media marketing strategy fail.
Social Media will improve your company’s presence and reach if you develop and implement your strategy well.
After integrating social media into your marketing strategy, you need to track your channels. Use several tools to know if they are generating leads and bringing more conversions.
Utilize SEM and Google Analytics tools to track your social media channels to measure your post engagement and reach. You can use those tools to determine when you should post content on your social media channels.
The more you study these, the better your social media marketing campaign.
Digital Marketing is a dynamic process that is still developing. You should always review your strategy for optimum results. Though, your plan could give you excellent results at first, be always ready for the worst. Do not rely on such strategy. Research on new trends and demands to develop a new plan.
