4 Ways To Improve Your Digital Marketing This Year

Estimated reading time: 2 mins

The only way to stand out in a crowded market place is to evaluate your performance and strive always to do better. Perhaps you’re looking to improve your digital marketing, but you’re not sure where to start? In 2020 there are so many effective digital marketing strategies, you’ve just got to figure out what works best for your business.

  1. Try Chatbots

Chatbots are a great way to give your digital marketing a boost. When a customer lands on your site, they often have questions but are reluctant to give your company a call. With a chatbot on your page, you can answer those questions right away and turn that prospect into a sale. Chatbots are a fantastic way to provide around the clock service, improve your customer experience and gain valuable feedback.

  1. Digital Marketing Sprint

Digital Marketing Sprint is a system designed to supercharge your digital marketing. The system gets you up and running with a high performing digital marketing campaign in under a month. Perhaps you haven’t been satisfied with the ROI on your current digital marketing campaigns? If so, Digital Marketing Sprint is a fantastic way to change this.

  1. Analyze Your Content Performance

To improve your digital marketing, it’s important to analyze the performance of your content. Review how many engagements you have per month, and focus on these in terms of type, for instance, open rates, page views or downloads. There are several great tools out there which can help you to analyze the performance of your content. Buffer is a top tool to analyze your social media content performance, and Followerwonk is a great tool to check out your successes on Twitter. With so much competition out there, it’s so important to create content that’s unique, fun and emotive.

  1. Monitor SEO Successes

It’s vital to track your SEO successes to help you make improvements and drive growth. Use Google Analytics to monitor your traffic and pay attention to categories such as paid or organic. Try using heatmap software to monitor the behavior of your site users, and then use this data to your advantage. Try A/B testing to test calls to action and your subject lines. SEO best practices are always changing, so it’s vital to review your performance all of the time. Digital marketing tools allow you to focus on the finer details of your strategy.

  1. Live Streaming

Live streaming is one fantastic way to improve your digital marketing. Over the last few years, video marketing has soared in popularity, boasting plenty of benefits from driving traffic to boosting brand power and establishing trust. Live streaming allows you to present your brand as authentic and human, and it also improves engagement. Try using a live streaming tool like YouTube Live or Facebook Live to get you started. Live streaming is a great way to host an educational webinar or promote a new product. Webinars allow your audiences to engage with you in real-time and consequently you gain their trust.

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