2018

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Standing at a Career Crossroads: 6 Signs the Company You are Applying for is a Good Fit

Many applicants forget that the job application process is as much about hiring managers and companies finding an employee that fits with the company as it is about the employee finding a company that matches its expectations. The goal in finding employment should be a scenario where both parties are a good match. Otherwise, inevitably, …

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10 Tips for Proven and Successful Travel and Hospitality Email Marketing Campaigns

The travel and hospitality industry is a great success story when it comes to using email for acquiring new customers and growing revenues from seasoned travellers. Why? Principally, it’s about building deepening relationships based on trust and inspiration. Since the Internet enabled automated, personalised communication, this industry has forged ahead in creating what I consider …

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