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Setting Up an E-Commerce Store? Here Are the Basics!

Estimated reading time: 2 mins

If you’re setting up an Ecommerce store, congratulations! You’re taking a step away from working for someone else and earning their profits for them, and taking a step towards making some serious money for yourself. But you do have a complex road ahead. Here are a few things you should focus on to make your online store the biggest success possible!

Designing an Appealing Website

When you run an E-Commerce store, your website takes the place of your physical brick and mortar store. The problem with E-Commerce, however, is that people are less likely to be patient when they get through your doors. Rather than browsing because they’re already there anyway, they’re more likely to close the tab and leave if they feel the first impression they get isn’t to their liking. This is why design is so important. You need to capture people’s attention and encourage them to stay as soon as they hit your first landing page. Who can help you to achieve this? Well, a good web designer! These professionals have a real eye for detail and will be able to make sure your page is as appealing as possible, incorporating your branded aesthetic and placing what your potential customers want to see in the right place. You might also want to bring a specific UX designer on board to collaborate with your web designer too. A UX designer is a “user experience designer”. They will ensure that navigation is simple and logical, helping customers find what they want as easily as possible. They will essentially guarantee a good user experience on your site.

Focus on Due Diligence

We’re living in a technological age where cyber criminals are rife and their activities can cause individuals and businesses a whole lot of trouble. This is why it’s absolutely essential that you focus on your Digital Due Diligence. Third party specialists will be able to help you to deal with your logistics, your platform, your marketing channels and CRM.

Invest in Product Photography

Chances are you’re operating in a pretty saturated marketplace, no matter what products you’re offering or what field you’re specialising in. A way to make your products stand out from the crowd? High quality product photography. Remember that when you operate online, your website serves as your physical store and your customers are going to largely rely on images of the products to know exactly what’s on offer. They can’t pick up, touch or try out your products until they actually purchase them from you. Now, many business owners feel they can simply take images of their stock with their smartphone cameras. After all, smartphone cameras are consistently improving and are now pretty high quality. But nothing quite beats images taken by a professional product photographer. These individuals really know what they’re doing and will be able to bring about the best in whatever it is they’re focusing on.

Of course, you’ll have to focus on other areas too. But hopefully, these basics will help you to get things off to the best start possible!

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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