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2017 06 08 15 32 46

Can You Create A Brand That Works For Your Staff And Your Clients?

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Brand is one of those words that you could expand forever and still find a new meaning or a new approach to it. As marketer Jerry McLaughlin points out, the brand used to be a synonym for your product trademark. With the increase of packaged goods, producers and manufacturers have developed their marks and placed […]

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Information is the basis of the modern world. It’s the Information Age (wasn’t that Oracle who had that in their strapline in the 90s?) Information is power, so they say. But how do you get your information?This article covers how we get information from external sources, i.e. it isn’t about the coffee-machine chat. I’m talking

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