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7 Ways To Excel In Business Marketing

Estimated reading time: 2 mins

One of the tasks of a small business owner is to find and reach new customers to buy your product or service as well as to get them to repurchase. Something that often due to daily problems many of you fail to take care of. So there are 7 crucial ways to approach potential customers that bring results in this period where the competition is smarter and more aggressive than in the past. We will see them in this article. If you apply them you will see your business grow without requiring you to invest a lot of money. You should always seek professional guidance and support. Line marking services for example can have huge benefits. 

Here are 7 other ways:

  1. Focus on the product or service that brings you the most profit. Do not try to promote many different products at the same time. You may be good at all products but your advertising budget is limited. Focus only on those products that will generate the most profit and maximize your advertising spending on them. You can not offer the customer so many different things. This way you lose your core message and you won’t be able to see the true road of success. 
  2. Repetition is one of the most important factors especially in advertising. Better to see your message less and more times than more than once. Keep this in mind for the next time you create an ad campaign.
  3. Focus on what is important. In the indicators that bring profits. For example, would you rather have a lot of likes and few sales or fewer likes and more profits on your professional facebook page?
  4. Do not neglect your customers after the purchase. You need to keep in touch with the customer. Your attention should not stop as soon as they purchase something; offer them continued support following, where necessary. 
  5. Customers are more interested in themselves, not you and your business. Their attention is gained when you talk about them, not about you and your company. So find out what they want and give them what they want without having to hinder yourself. 
  6. Do not focus on the masses, find a dedicated niche and try to draw them in. You do not have the necessary advertising budget to contact everyone. Locate your right buying audience and advertise on it. As we said before, it is better for few to see your message more than once. Choose the right audience for you. Create the message that will catch their attention. Also encourage your staff to learn more and do better. 
  7. Educate your audience. Add value to your relationship with them. Do not assume that the prospect knows what you know about your product or service. Create content that will solve their questions, will give them answers to their questions, will teach them something new. It will show them how much you value their business and their return. Give something before you ask them to give their money to you. Simple but effective.
 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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