September 2020

In order to succeed in business, you need to have an infrastructure that drives profits while also identifying and eliminating wasteful expenditure. Of course, that doesn’t mean not spending money. Capital investment is one of the most common ways in which you can gain a leading edge over your competitors. But every expenditure needs to

Many SMEs are choosing to utilize employers of record to handle their human resources functions. Their services are also essential for smaller businesses looking to expand into new markets without the financial or administrative burdens of founding a new legal entity. Here are four things to consider when choosing an employer of record. Their Reputation

The importance of marketing your business effectively cannot be ignored, especially in the current day and age. Competition is fierce, and times are difficult at the moment, which is why you need to put an expert digital marketing campaign together. An important part of this choosing your keywords. In this blog post, we are going

Diversity in the work environment is vital for a flourishing business, as it empowers inventiveness and advancement. This is because every colleague and representative – from administration to frontline – bring their unique experiences and views to the table. This has given rise to several platforms like Ezra Coaching, which provides leadership initiatives into the

This year has seen more people than ever working from home. At first, the thought of it sounds great – you get the freedom to wear whatever you like, you don’t need to pack yourself onto a busy train or bus, and you get a better work-life balance. Yet this isn’t necessarily true. While these

The coronavirus pandemic has hit us hard. People are losing jobs and struggling all over the world. However, you can also see this as an opportunity to start doing what you’ve always dreamt of. Be your own boss. Start a small business from your home. While on one hand, traditional in-person stores are closing, but

In the past, working in the beauty industry was viewed as a role just for housewives who were incapable of doing anything else. Today, however, this opinion has changed. The role of a beautician now commands a lot more respect than it once did.  You only have to watch a Bollywood movie, flip through the

The distinctive title of a business is more than just words: It is the representation of your company and brand. The process of choosing a name for your business may seem simple, but there are many factors that contribute to creating a successful brand. A good distinctive title has the power to engrave your business

One of the tasks of a small business owner is to find and reach new customers to buy your product or service as well as to get them to repurchase. Something that often due to daily problems many of you fail to take care of. So there are 7 crucial ways to approach potential customers

It is extremely common for professionals who have a secure job to just go with the flow and miss out on several opportunities. This often happens because we think of learning and personal development as something we go through during the year of college and postgraduate.  The truth is that the moment you stop learning,

You’ve been working on a project all morningwhen, all of a sudden, your tech breaks down. Your progress is ruined, and now you have to scramble to get new equipment so that you can get back to work. How can you deal with this disaster? Dealing with Tech Disasters at Home One of the biggest challenges

The sector that you are in is irrelevant here, instead the focus is about how you can ensure that your eco-friendly business – whatever the industry – is actually as eco-friendly as it could be. If you’re going to advertise your business as being eco-friendly, then you need to ensure that you are able to

With the best of intentions, not every business process can improve. Whether it’s in terms of technicalities, technological issues, or planning, there are many reasons business processes can fail. Let’s highlight the key areas where your business processes might be letting your business down. A Poor Organisational Culture The culture can be the overriding reason

Opening an eCommerce shop on your website is an incredibly powerful way to ensure your sales stay constant. Without the need to head to the high street, people will happily pay for a delivery fee, as long as the product or service warrants the purchase. However, it isn’t a low-standard of items that prevent digital

Ensuring that employees remain engaged is a massive priority for businesses. Something like 50 percent of the workforce doesn’t feel actively engaged in what they’re doing, representing an enormous cost to individual companies and the economy as a whole.  The task, therefore, is to find ways to improve engagement and get employees pumped about what

In recent years, it would appear that video has emerged as being a powerful and promotional tool so that businesses can easily promote their wars in an engaging and exciting way. That being said, there are some rules that you need to follow if you want to get your videos right. If you want to

Have you been wondering why your business isn’t seeing new customers lately? There are probably a couple of reasons that this is the case, or it could just be one big one. It depends on what the problem is as to how easy it is going to be to fix, but it’s important that you

There are numerous resources and lots of free information out there right now, and many people are utilizing this in order to start up their very own small business. It’s almost too easy to start your own business – which is why many first time business owners don’t consider absolutely everything there is to consider