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Making The Most Of The Exposure You Achieve

Estimated reading time: 2 mins

Businesses, of all kinds, must take their time to assess what the right strategy is in a whole host of directions. From ensuring their HR policy is up to snuff, to making sure that your payroll systems are flawless, it’s essential for companies to understand which direction they hope to follow and to do so unapologetically.

However, when it comes to the vague benefits or developments that come as part of a business strategy, it can be hard to know where to proceed from there. For instance, what are you supposed to do with goodwill? How can you retain it, or even measure it over the years? Exposure may be another benefit you class in this category. Perhaps a celebrity has tweeted about how much they enjoy using one of your products. You know you should make the most of this opportunity, but doing so can be a difficult task.

Thankfully, we have decided to curate three excellent tidbits of insight to help you in this direction. After all, in such difficult times, it’s essential we make hay while the sun shines:

Inbound Marketing Tactics

It’s not only important to generate the hype, but to convert said hype into actionable leads utilizing the best inbound marketing tactics. If you can approximate measures such as this, such as time-honored coupon deals, using SEO services to provide carefully written content guides for passionate individuals, the more you can naturally utilize and harness this interest, the better. Furthermore, these tactics help you avoid looking desperate, or overly profiting from good chance. For some, this can come across as tasteless.

Consistent, Comprehensive Branding

It’s essential for your branding to remain consistent and digestible. From excellent graphic design that merges well from one content strategy to the other, to synchronized social media profiles, it’s important to seem stable, effective, and as if you have paid attention to the details.

Comprehensive branding of this nature can also help you make an impact when changing your strategy. In shallow measure, companies changing their profile logo to the rainbow palette for solidarity with Pride month, although quite clearly a marketing gesture, does help them stand out and for the novel nature of change to come through and appeal to many. Perhaps you can use options similar, but featuring more depth.

Time-Exclusive Promotions

Time-exclusive promotions allow you to add an exclusive element to the promotions you are trying to push. The one thing people find more interesting than a discount is one that’s set to expire. It motivates a purchase, and allows the customers, sometimes the first time customers, feel they have secured a real deal. It’s not hard to see how beneficial that can be for that the be the first impression of your firm. When you work in this way, and you look to build goodwill and develop the customer relationship as a first consequence, odds are your results will be much more reliable.

With this advice, we hope you can more easily make the most of the exposure you do receive as a business.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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