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Getting To Know Your Target Market

Estimated reading time: 2 mins

Very few companies appeal to everyone. Even those with a relatively wide audience focus on a significantly smaller target market. Everything that they do when it comes to marketing, product launches, branding, and products offered is with their target audience in mind. If you can give people what they want, you are substantially more likely to be successful. 

But, having a target market isn’t the same as knowing them well. It’s all well and good targeting your campaigns at a specific demographic, but if you don’t know them well, how do you know where they spend their time online? How do you know where to find them, or which campaigns they like and dislike? How can you avoid the things that annoy them, and put them off, if you don’t know anything about them? Let’s take a look at some of the things that you can do to get to know your target market a little better. 

Identify Them

Once you know who your target market is, you’ll know whether you should be using a luxury branding agency, you’ll know where to focus your digital marketing, and how to appeal to the people that give you their time and money. 

But, you’d be surprised by how often we get it wrong. So many companies target one demographic, only to find that most of their customers come from another. Look at your business, website, and social media analytics to find out more about your actual customers, not just the people that you think you appeal to. 

Invest Time in Market Research

Market research is crucial. Don’t rush into any decisions. Spend time learning more about your chosen demographic, but also other people that your business appeals too. Research their likes and dislikes, paying close attention to their shopping habits and the services that they are most likely to use. You can learn a lot from thorough market research. 

Look at Your Competitors

Now, take a look at the competition. Paying particular attention to those with the same target market. Look at their marketing strategies, including past campaigns. Pay attention to their branding, social media profiles, and services or product ranges. What works well, what doesn’t?

Create a Customer Persona

A customer persona can help you to focus your marketing and services. It can make it easier to understand your customers. To create an effective persona, go into detail. Give them a name and gender, think about how old they are, what they do for a living, where they spend their time, and which hobbies they may enjoy. 

Make Some Personal Connections

Of course, another great way to learn more about your target market is to make personal connections with them. Get to know your followers on social media. Engage with them, reply to their comments, and try your best to learn more about them. 

Monitor Engagement

Social media engagement is a great way to see what works. Which posts and campaigns get the most engagement? Pay close attention to what your followers respond to the most. 

Employ Social Listening

Social listening isn’t just about paying attention to how well your own posts go. You should also note any other topics or type of post that they engage with, or show interest in.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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