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3 Priorities For New Businesses

Estimated reading time: 2 mins

You have finally taken the plunge. You have launched your new business.You have spent weeks, maybe even months and years, working hard and building up to this point. In order to help you to make a strong start, we would recommend these 3 priorities for new businesses, as they will help you to lay strong foundations. 

Build a brilliant team around you

Your business has a good chance of succeeding if you take the time to build a brilliant team around you. Your team will be at the core of your business so you need to make sure that they are all performing well for you day in, day out.

The first place to start with this is in hiring the right people. Make sure that when you host interviews you are getting to really know them so that you can be confident when you recruit. You will then want to take the time to train and coach them effectively to ensure that they can carry out their roles with the right skills and plenty of confidence. 

After initial training has taken place, continually look for ways to support your staff on an ongoing basis. Look for lots of reasons to praise them and celebrate successes with them so that everyone stays motivated and engaged. 

Look after your customers

You need to make every single customer count. Take the time to ensure that each new customer receives exemplary service from you and your team, service that makes them want to keep on coming back for more. This will help you to retain your customers and gain their repeat custom, and it will also mean that they might recommend you.

Customer recommendations are powerful when you are developing your reputation. They can help you to gain more custom and they can help you to spread the word. Ask your customers to tell their friends about you, both in person and online, if they have been impressed with you. 

It is worth then asking for customer feedback from the outset to help you to shape your business and services. Take on board their suggestions and thank people for sharing their opinions. Continue to do this regularly so that your customers are always able to have their say and they will appreciate being listened to. 

Create a marketing campaign

You will want to make a name for your business online and attract customers to visit you by using digital marketing. 

Your business will need a website that shows all that you can do and a little about your values and background. You will also benefit from setting up and using social media channels to promote and interact.

Digital marketing can take many forms, from content placement to improving your SEO, all of which will help you to grow your presence. 

You might want to work closely with experts in this field, such as Digital Score PR, so that they can craft a campaign that works well for your business and reaches out to a targeted audience. 

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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