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Boosting Your Brand To Grow Your Business

Estimated reading time: 2 mins

At the forefront of every great business is a great brand. Obviously, impressive products and services help, too, but a company’s brand is the thing that defines it. Is McDonald’s the only fast food restaurant that serves tasty food? No. But they have a powerful brand that’s recognised all over the world. So, there’s no denying that a powerful brand name can serve a company well. We’re going to talk about some ways in which you could boost your brand to grow your business.

Get referrals

One of the best ways to boost a brand is to get referrals. Your existing customers can help you to grow your brand. Rather than constantly trying to chase new leads, you should focus on getting your existing clients to spread the word about your business. Obviously, even happy customers might not be inclined to share their experiences with your company; nobody wants to spend time talking to their friends and family members about every good purchase they make. You just need to give your customers a reason to start spreading the word.

A customer referral program can definitely help with this. If you promise to give clients freebies or discounts every time they successfully refer somebody to your business (and we’re talking about that referred individual actually purchasing something from your company), then you’ll start to see more customers talking about your brand to people they know. You just need to offer an incentive. It’s as simple as that. You’ll get referrals, and your customers will get rewarded. Everybody’s a winner in this scenario. The point is that your client base can really help you to grow your business.

Widen your presence

Another great way to boost your brand is to simply widen your presence. You might be struggling to grow your business because too few people know that you exist. It doesn’t matter if you have good products and services – if you’re not advertising yourself as well as your competitors, the target market will keep looking elsewhere. It’s time to widen your presence. You should focus on digital marketing; pay attention to your brand mentions with Google alerts. And improve your web content so you rank higher on search engine result pages. You might even want to get some commercial vehicles for your business and put your brand or full URL on the side of them. That would give you an opportunity to physically advertise your company more effectively. You have to widen your presence both online and offline.

Work on your brand statement

It’s so important to have a strong brand statement if you want to grow your business. People connect with companies that have something worthwhile to say. This could be a way to get ahead of the competition. Take a look at a search engine such as Ecosia, for example. It’s become massively popular because its workers plant a tree for every search made. How many other search engines have managed to become successful in an industry dominated by Google? An ethical brand can propel a business forwards. So, it might be worth thinking of ways for your company to stand out.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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