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Have You Got What It Takes To Pull Off A Trade Show?

Estimated reading time: 2 mins

Many businesses use trade shows and exhibition opportunities as a great way to showcase their business and meet with others. Many businesses and organisations take the opportunity to take their business on the road during the summer months, with plenty of events taking place across the country.

But while making a trade show appearance sounds simple enough, it’s actually more difficult than it seems. You need to be prepared for some hard work and a lot of planning to ensure it’s a successful move for your business.

Think you’ve got what it takes to pull off a trade show or exhibition? Take a look at some of the following things you’ll need to consider.

The budget

There’s a reason why most businesses don’t attend these types of events – it costs a lot of money. You need a healthy budget to be able to attend a trade show, and a strong marketing team to pull it off. You will need to budget for exhibition design, generator hire, promotional items as well as transport and staffing costs. You should give this some careful consideration before you commit, and work out whether the return on investment will be enough.

Some great ideas

Trade show appearances can be an excellent way to promote a product or gather specific information such as a survey or a consultation. To make your trade show stand a success, you’ll need to think about what you want to achieve during your time there. You should look at the different ways you can draw people to your trade show presence to help you make the most out of your time there. From having some excellent freebies to an eye-catching stand, it’s worth spending time brainstorming different ideas and find out what you’re capable of.

Your most enthusiastic team members

Trade show appearances often involve long days talking to a lot of people, and unfortunately, not everyone is cut out for that. It’s important that you take team members who are enthusiastic and are happy to spend all day talking to people. There are some trade show booth etiquette tips which are worth taking a look at to help you ensure your staff are doing the best job possible.

A firm evaluation strategy

Businesses attend trade shows with the aim of getting something out of them. What will your objectives be? What will success look like? Setting some goals in advance as well as some evaluation measures will help set the direction for your appearance, and make sure you set out what you want to achieve.

Attending a trade show can bring a lot of value to businesses. But it can also cost a lot of money that can’t be reclaimed if things don’t go well. Make sure you market your trade show appearance effectively and put your all into it to help make this a successful part of your business strategy.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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