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A backlink is a link which takes you from one website to another website. These make a huge impact on a website’s prominence in search engine results and are key in drawing visitors to your website. As stated by Andrey Lipattsev in a Google Q&A video, links are one of the three top ranking factors, in terms of search ranking algorithms. Therefore, here are five new strategies to get the ball rolling and obtain high-quality backlinks for your website.
- Guest Posts
Guest posting, also known as guest blogging, is a great way to not just build up your links but to increase subscribers, grow your customer base and build trust with your online audience.
You can create guest posts by writing an article for an external website. As your article will contain a link back to your own website, this will act as the backlink. Since search engines such as Google place a huge weighting on backlinks within their algorithm for displaying results, guest posting is a terrific way to optimise your website and improve its SEO (search engine optimisation) scores.
Another benefit of guest posts is the ability to target customers. For example, if you were to pick external sites who have a similar target audience to your own then you will be able to reach even more potential prospects. This exposure to a new segment of potential customers will help to build your brand awareness and visibility, thus leading to increased website traffic, sales and conversions.
- Public Relations (PR)
In a similar way to guest posts, public relations involves sending your content to be published on external sites. However, these external sites you send your backlink content too should be ones with high domain authority, the reason being that backlink content containing links from high domain authority websites can potentially experience a similar authoritative stance and reputation of the linking site. In other words, backlinks provided from these high domain authority sites will give more credit through to you.
- Broken Link Building
As the name suggests, broken link building involves sourcing a broken link, recreating the copy to this broken link and informing your readers with this new working link.
This is a simple and easy strategy to obtain high-quality backlinks as broken links are commonly associated with a poor user experience. Therefore by fixing and resolving these issues, you are killing two birds with one stone: improving your backlinks and improving the overall website experience.
The skyscraper method is a link building technique to improve your existing/current popular content and replicate the backlinks.
First, find one of your current content pieces which has a lot of backlinks, recreate the piece improving its quality and finally ask your backlink sources to link to your new content instead of the original copy. Although this may be a little time consuming, through developing or creating high-quality backlinks associated with your content, it will greatly increase your number of organic referrals.
- Competitor Backlinks
Spying on competitor links is a scalable and sustainable way to build authoritative backlinks to your website and help improve your site’s SEO performance.
The key aim of gathering competitor backlinks is to start to see how well your competitors are performing. By researching this, you can then draw up some guidelines for SEO success as well as objectives to help you stay one step ahead of the competition. Tools such as Open Site Explorer (Moz), Majestic or SEM Rush are amazing in gathering key insight and data on your competitor’s backlinks to help you.
The Good Marketer is a Marketing Agency in London which drives more traffic, generates conversions and increases sales for Small-To-Medium Sized Businesses.