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Five Perfect Ways To Win New Clients

Estimated reading time: 2 mins

Have you ever tried to chase down cold leads for your business? It’s not easy. Cold leads – for those who aren’t familiar with the term – refers to a person or entity who has no idea who you are, what you do or what you’re about, but yet may have an interest. If you’re chasing down cold leads, it means you’re going to try and convince someone who has no clue who you are to do business with you. It’s not an easy thing to do when you have warm leads, never mind cold ones. You want your prospects to be interested in your business, and to do that; you need to learn how to win new clients with ease.

There is no magic spell or quick fix to getting to know new people, but there are plenty of ways that you can win new business. Take a look at these five perfect strategies to change the way you do it!

Keep Them Warm

If you have a pile of warm leads, you need to prevent them from going cold. You only have a limited amount of time before leads lose interest in you. Impressions really do make a difference, so you need to impress them as much as you can. You can use programmes like beautiful.ai, where you can enjoy millions of free photos and icons to ensure your presentations are on point. Nurturing your leads and keeping them warm means keeping them interested.

Ensure Their Worthiness

You could have a list of client prospects as long as your arm, but that doesn’t mean they’re a good fit for your business. Your time is precious – you shouldn’t be wasting it on the wrong leads. Know your client profile and roll with it; it can make all the difference.

Demonstrate Your Value

You can talk the talk all you want, but while you’re busy trying to talk about how valuable you are as a business to work with, your leads can’t see it. You need to prove that you are valuable and demonstrate that with actions over talk. Show your clients how you can be valuable to them, and they’ll be more interested in you.

Go For Winners

You do not have the time to waste by trying to convince a prospect that will not convert no matter what you do. Picking your battles is important, and you should be working with the right people to make it worth your time. Conversions should be as valuable to you as you are to them; make it so that you only pitch to the ones most likely to convert.

Have A Niche

More often than not, you have a specific set of clients that you chase on after. If this is the case for you, you have a niche. Nurture it. Work out whether they are a good fit for your business and continue to embrace that range of clients. Your business is a positive one if it can ensure that it’s embracing the right type of client.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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