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Casting Your Net For New Clients: How To Attract Your Ideal Customer

Estimated reading time: 6 mins

Are you looking to expand your client base? Are you keen to take on new clients and boost profits? There are multiple ways you can go about trying to lure customers in, but not all of them will work. If you’re casting your net in the hope of landing the catch of the day in the form of a brand new client, here are some steps to take now.

Review your marketing strategy

Marketing is often regarded as a miracle remedy for businesses that are struggling to make an impact, but the truth is that not every marketing campaign is successful. To benefit from marketing, you have to ensure that your strategy works, and the best place to start is targeting the right buyer. Think about who you’re looking to attract, and focus on this ideal buyer persona. Research the marketplace, find out more about your target customer, and ensure that everything you do, from sending emails to posting on social media, is relevant to people who are likely to have a genuine interest in your products and services. Never underestimate the value of market research and performance analysis. If you’ve got campaigns running, use analytic tools to track your progress and determine which techniques or types of content are most effective. If data analysis shows that certain elements of your strategy are falling short, you can then address these issues and make improvements.

Targeted marketing is critical for reaching out to the right client. As a business owner, you don’t want to waste your budget on marketing methods that aren’t turning the right heads. If you use social media, for example, make use of targeting and audience tools, which enable you to interact with specific demographics and connect with users that have an interest in what you’re selling. This type of marketing will enable you to generate more leads, but also, crucially, to improve the quality of those leads. The higher the quality, the higher the chance of conversion.

Look the part

In business, first impressions are vital. Whether you’re meeting a client in a restaurant, you’ve invited a potential customer to your office or you’re welcoming patrons to a bar, a clothing store or a spa, looks play a key role. It’s essential to ensure that every aspect is spot on. From company cars and office buildings to employee uniforms, you want to give off the right impression. If you invite clients to meetings at your office, the last thing you want is for them to make up their mind based on a stained carpet or a broken window. You want them to make a decision based on your products and services. If you can ensure that your office looks the business, this will give you a better chance of keeping that customer on side long enough to talk about the benefits you can offer. Consider hiring professional cleaners or investing in a carpet cleaning machine from steamaster.com.au. If you run a business that involves working out in the field, ensure cars, trucks, and vans are kept clean and encourage your employees to look presentable. It takes seconds to form opinions and impressions, and you want to make sure you get off to a flying start every time.

Use feedback

You may want to attract the attention of new clients, but it’s equally important to keep hold of existing customers. Your loyal clients are incredibly valuable. Not only will they continue to use you, but they will also recommend you to others and they can provide you with a useful insight into how you could improve. Ask your customers for feedback and comments, and take time to read through reviews and take ideas on board. You can use information to make your business more appealing to new customers at the same time as enhancing your relationship with long-standing clients. There are multiple ways you can collect feedback, including written and email questionnaires and social media posts. Often, it’s a good idea to offer an incentive to encourage people to share their experiences.

Run a promotion

If you’re keen to get new faces through the door and create a buzz around your business, running a promotion can work really well. Whether you’ve got a new business, a new product, or you simply want to get the town talking about your brand, think carefully about the type of promotion that will work for you. Consider your main objectives and your target market. What do you want to achieve from this marketing push, and who are you looking to attract? If you run a restaurant, for example, and you want to up-sell a new menu and appeal to a younger audience, explore options like offering a 10% discount for tables booked online via a Facebook post. This way, you can target social media users and people can like and share the post to drum up interest. If you own a shop, you could run an offer on specific products, for example, get a free cap when you buy a hoodie. If you are thinking of going down this route, check your stock levels in advance, and ensure that you state that the offer will apply as long as stocks last. For more innovative ideas for your business, check out this article https://www.thebalancesmb.com/budget-friendly-business-promotion-2948441.

Follow up on leads

Converting leads is a lot more difficult than creating them. If you’ve got interested parties, don’t assume that they have made their mind up either way after an initial meeting, a social media interaction or an email sign up. Follow up on leads, form a connection, and encourage that person to move through to the next stage of the funnel. You may find that a customer is choosing between two brands, and that call you make or the email you send sways them in your direction. Don’t bombard people with messages or apply pressure to them. Just gently remind them of what you offer, and how you could benefit them.

Encourage referrals and recommendations

Did you know that 90% of people now read reviews before buying or choosing a product or service? If you’re eager to attract new clients, it’s incredibly useful to encourage your existing client base to write reviews and to recommend your business to friends, colleagues, and family members. As a consumer looking for a store to buy a product, for example, you’d be more likely to shop at a site that has been recommended to you than one you’ve stumbled across via an online search. Urge your clients to refer others by offering incentives both for the customer and their friend. You could send a discount code for the next purchase, for example.

If you’re looking to grow your business, or you’re keen to diversify your client base, it pays to draw up a strategy that is focused on attracting the right kind of customer. You don’t want to devote resources to methods that won’t reach buyers or clients that actually have an interest in what you do or sell. Define your ideal customer, carry out research to find out more about your target market and analyze the efficacy of existing campaigns. Choose methods and platforms that are likely to connect you with the desired audience and use feedback collected from loyal customers. Make sure your business gives off the right impression from the outset, consider running a promotion to get people talking and attract new clients and offer incentives and rewards for recommendations and referrals.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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