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The Top 3 Basic Tips Of Multi-Location and Franchise Marketing

Estimated reading time: 2 mins

Growing a business is challenging. It requires a lot of thinking and planning. Every little step must be well thought out to ensure that your business growth comes to fruition. If you have a multi-location or a franchise business, you must know how hard it is to handle the actual business tasks and still think about your marketing, income, and client’s preferences.

To help you out of this troubling situation, this article discusses the top three basic tips you should know about Marketing. With these tips, you will be able to look at your business with a fresh view and better leadership. Sometimes, all you need is a little guidance, inspiration, and, most importantly, a strong relationship with your customers. Take your business to the next level with these crucial tips:

1) Be Super Visible Online

If you want to be successful in today’s digital world, you must have a robust online presence. The best way to start is by having a functional and striking website that pulls your clients in and hooks them to your products or services easily.

However, this is not enough. To achieve such a site, you need solid support with professionals who will take a careful look at your business and help it grow. For multi-location businesses to drive sales and stay organized, there is a need to outsource franchise marketing solutions from credible online platforms. They have experts to help you along the way. They will teach you how to grow your business and boost your online footprint. You will have more time to focus on your business and watch it grow.

2) Have a Phenomenon Social Media Presence

Social media is a crucial channel for you to showcase your work and gather new followers. These people will eventually become your clients. Having a strong presence on social media is the best way to create a close relationship with your customers. You will get to find out what they are after.

Try to post regularly and share pictures of new products or best-selling products. Always answer your client’s queries. Without social media, success is much harder to advertise and show your work to the world.

3) Define a Solid Strategy to the Followed

If you own a multi-location or franchise business, you need to define a strategy that fits your business needs. This will give you some work, but it is well worth it. With a solid business strategy, you ought to set the goals to be followed. You will then define a strong leadership to guide your employees.

Each location or franchise has its issues, so your global strategy should put that into account. By defining a clear message to your employees, you are also delivering a message to your clients. All your locations or franchises should be on the same page to guarantee the same quality and service no matter where the business is situated. The consistency of your business is the key to building trust amongst your customers.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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