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7 tips to market your business offline

Estimated reading time: 4 mins

Most people ignore the idea of online marketing for the small and large business, and in so doing they miss out on some business leads opportunities. Online marketing is always important for small and medium scale businesses because they will give your specific brand the right exposure but it will be interesting to know that most of the biggest brands in the world today were built through offline marketing strategies. Here are 7 of the best offline marketing strategies you should consider right now if you want to increase your exposure and Returns on Investment.

#1: Drop your business cards everywhere

Making use of your business cards to lure prospective clients has been one of the most effective traditional offline marketing strategies for a business. Though you may have your business card on your office desk you can increase your exposure even more by dropping them everywhere you go. You can go to the public library and hide your business cards inside some of the books. Though, you still need to create amazing business cards online at places such as  Banana print, and then distribute them offline especially at public places.

#2: attend trade shows

Trade shows are some of the best offline opportunities to expand your business network and it doesn’t matter if you are just attending the trade shows or you are displaying your business products and services, just make sure your presence is there. To learn more about promoting your business offline, you can check out the techz club, to have an idea on how to generate ideas on displaying your products and services at trade shows and events, and how to search for the perfect trade shows where you can generate new business leads.

#3: Make use of eye-catching packaging materials for your business products

Many business owners make one bad mistake of selling physical goods and ignoring the packages used for such. You can actually raise brand awareness with your packaging materials, aside from this, you can even make your product stands out from the stiff competition through your unique packaging materials. For more inspiration on promoting your business ideas offline, you can refer to the techz club, If you want to make your product packaging more unique, you can add some cheap freebies such as branded stickers, and badges that contain your business address and other key information. Little freebies will not only increase your business overall value, they will also give your customers some extra treats to enjoy.

#4: Make use of branded merchandise

Aside from the packaging materials that can be used to promote business offline, branded items such as coffee mugs, pencils, pens, phone cases, mouse pads, and bookmarks can also be used to promote businesses offline. To optimize the use of branded, merchandise for your business you should consider distributing them for free to charities and after specific events. Branded merchandise can also be distributed to your loyal clients during specific holidays like Christmas.

#5: Make use of your car to promote your business

Similar to branded merchandise is the use of your private car such as a van to promote your business. In this case, all you need to do is wrap up your van with an advert of your business and then drive specifically towards places where human traffic and huge- this is definitely one of the easiest, and cheapest offline promotion for your business.

#6: Offer free help and services

Being kind to people sometimes is the best possible way to promote your business products and services to them. For instance, you can use your free brochures and fliers to provide people with useful information that can catch their attention. People enjoy having free stuff and free information and tips are just some of such freebies they will cherish. You can get the most attractive and information-packed brochure and fliers at Banana Print.

#7: Endorsements

Endorsements are great and innovative business promotional strategies where you look for local, regional and international popular individuals and then you give them your products for free in exchange for their endorsement. One thing about this type of promotion is that the celebrities or notable individuals don’t have to use it before they endorse your product, but if they actually use the product and like it, then they can say or write positive reviews about the product. Most people are likely going to switch to your product when they find out that their favorite local celebrity is using it. Not all forms of endorsements are free, some local popular individuals may ask for a certain amount of money before they can endorse your products or services.

In conclusion, getting the best results when promoting your business should come from a combination of both online and offline methods. Though offline may be traditional in nature but they cannot be overlooked because, they guaranty as much results as online promotional methods. You need to combine as many of these promotional methods as you can and observe the ones that will work best for you, in order to identify your strengths and weaknesses. Similarly, you must have your targeted audiences before checking up which promotional steps will be most suitable for them.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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