Digital Marketing Concepts You Can’t Ignore

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Estimated reading time: 1 mins

Getting to grips with digital marketing is essential for any business owner. You don’t have to become an expert, but you do need to know the basics of what makes a good digital marketing strategy. There are some key areas you need to focus on if you want to understand what matters in digital marketing.


Inbound marketing is very important when it comes to digital, and content is at the heart of it. Good content helps to improve SEO for your brand, as well as make it easier for you to collect sales leads. Content can come in a variety of forms, from blog posts and infographics to videos.

Social Media

Social media has become more and more important over the last decade or so. It’s now an essential marketing tool for many brands, allowing direct access to customers. It can be used to start conversions, as well as reach audiences through advertising.

Mobile Optimisation

The use of mobile devices has grown so much, meaning digital marketing needs to be optimised for phones and tablets. Websites should have responsive designs, so they work for different devices and browsers. Advertisements should be optimised for mobile use too.


Search engine optimisation is the thing that ties a lot of other digital marketing concepts together. The basic concept of SEO isn’t too difficult to understand, but there are a lot of more complicated rules that it’s important to follow. SEO can boost your business, but it’s often best to get a professional to do most of the hard work.

Infographic Design By Clickthrough NZ SEO


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Truthsayers Neurotech, the world's first Neurotech platform servicing the enterprise. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development and Associate Member of the Agile Business Consortium.

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