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One of the biggest mistakes that so many businesses are making right now is not having their own website or online marketing presence. They think that because they don’t sell online, and because the details of their businesses can be found on Google, there is no need to do so. They couldn’t be more wrong!
Whether your business sells online or not, if you want to maximize its potential, you need to market online. Here’s why:
People Search for Products Not Companies
As it is pointed out at http://www.multisignsltd.com/15-ways-to-attract-customers-into-your-store/,
most people who are looking to buy something search for the product they are looking to buy. They won’t search for your business by name, which means that you aren’t marketing online, using product and location keywords, you won’t get anywhere. You need for customers to be able to find you using the keyword rich search terms they use on a daily basis, and if you can’t do that, you will lose countless sales over the course of a year.
More People are Online
If you’re relying on placing advertisements in magazines or newspaper, or you’re paying for commercials to be aired on TV and radio, but you aren’t advertising online, you’re well and truly missing out. More people go online every day than watch TV or listen to the radio, and certainly more people spend time reading the news online than they do in a newspaper. Times have changed, and the internet is where it’s at right now. https://www.forbes.com/sites/nicoleleinbachreysums up this benefit of being online even if your business isn’t very well. You really are wasting money on most forms of advertising unless you’re trying to attract a very particular demographic, such as seniors, who don’t get online quite as much.
You Can Reach More People
There are now approximately 3.2 billion people using the internet. That’s 3.2 billion people you could be advertising your business to. Okay, maybe that’s not quite true, because not everyone will have the means to buy your products and service or the need to do so, but there’s still a lot of potential out there and it’s potential that you aren’t tapping into if you aren’t online. Even just posting regularly on social media could make a whole lot of difference to the number of people who are aware of your existence and that will help you to make more sales.
Targeting the Right Market is Easier
I think it’s fair to say that it’s a lot easier to target the right market for your goods and service online than it is any other way. You can place links on niche related blogs, ads on websites related to your field and join online communities dedicated to the things you’re selling, giving you direct access to the kinds of people you know are likely to be interested in the stuff you’re selling.
So, what are you waiting for? I think I’ve given you some very compelling reasons to get online and there’s never going to be a better time to do so than right now!