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Get Ready To Race Straight Out The Starting Gate

Estimated reading time: 2 mins

When you start a new business, if possible, you want to get ahead of the competition. Essentially, you want to hit the ground running as soon as you get out of the gate. To do this, there are a number of steps that you can take that will give you the upper hand in business from day one.

Choose The Right Name

First, you should make sure that you choose the right name for your company. Some names are more marketable than others, and as such, they will lead to greater levels of success on the market. An example of this would be something like Facebook. That name says exactly what the company is and the two syllabled original word is incredibly memorable. On the other hand, a company like Panda wouldn’t be memorable at all as it’s too common. Purple Panda on the other hand and you might have something. Looking at brandable domains, you should be able to see what separates the winners from the losers and choose wisely in the early days of your company. Of course, if you are struggling to pick a suitable name you can consult a marketing expert.

Go Futuristic

If possible, you should consider investing in the latest tech for your business. It’s fair to say that a lot of business owners actually avoid investing in new technology because they hope that it will allow them to keep the costs as low as possible. But you shouldn’t do this. You should not be one of the businesses that leave their employees struggling on computers that are running on Windows XP. Instead, you should be looking at the latest cloud tech as well as automated software that could mean you hardly need to hire any employees in the first place!

Find The Right Location

Do you want the biggest slice possible out of the market? If that’s the case and you’re selling to a local demand base, you should consider the location of your company. Now, obviously, this won’t matter as much if you’re completing most of your sales online. But for a local service business, the location could be crucial, and each one comes with different benefits. For instance, while setting up out the city will mean your business is far from a large demand pool, you’ll cut costs.

Of course, you do have similar concerns when setting up your business online. You need to make sure that you are using an SEO service that will flood your site with traffic without any blackhat solutions.

Cut Your Costs

Last but not least, you should be looking into any way that you can cut down the costs of your company. You will be more competitive if you do this because you will be able to lower your prices to match or even undercut the averages on the market. As such, you won’t have to worry about the issues such as being outpriced on the market. Instead, you might just be able to outprice a few companies yourself.

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About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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SimonStapleton.com located at Watledge , Stroud, UK . Reviewed by 18,205 readers rated: 1 / 10
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