Why I LOVE Apple Music

apple music

Estimated reading time: 2 mins

Apple Music is the streaming service from Apple. And I love it. Here’s why I think you will love it too.

I recently posted how much I LOVE Amazon Kindle Unlimited, because I love books, and the service makes a huge library of books of all genres available to me in one inexpensive subscription.

Similarly, I love Apple Music, because that service makes a massive volume of audio available to me in one inexpensive subscription! And in the same way that Kindle Unlimited has meant that I have discovered new authors that I didn’t know existed previously, Apple Music has opened my eyes (actually my ears) to a range of new artists and genres in music.

For example, fellow Brit Tom Odell is just another artist that I hadn’t paid much attention to. Certainly not paid any money to listen to. In the iTunes pay-per-track model, Tom Odell wouldn’t have made his millions by a contribution from myself. I just wasn’t interested.

But with Apple Music, and its ‘radio’ services that shuffle and stream whole genres, I have made discoveries previously blind to me. The ‘For You’ feature uses what it knows about my musical tastes and recommends new bands and artists that it thinks I will enjoy (based on Apple’s computer wizardry, no doubt), including Tom Odell. It even creates a ‘My New Music Mix’ for me, updated regularly.

One other feature that I discovered only last week is ‘Curated Playlists’ – these are the mix-tapes of Apple Music editors and brands of all varieties – not just music brands – such as Vogue magazine, GQ magazine and even Burberry (the high-end English apparel brand)!

Perhaps I am just lazy, or unadventurous, but before Apple Music came along I hadn’t expanded my musical horizons for years. I listened to what I knew, and knew what I listened to. Is your playlist a bit stale? Apple Music solved that problem for me.

It’s not wonder that I have been taken back with classic 80s tracks, discovered hidden gems from Kraftwerk, and rediscovered Pearl Jam – and because I can listen to any track in the Apple Music library within my monthly subscription, I am sure I will continue to discover, and rediscover many more. For $9.99 per month, I can fill my boots with as many new discoveries as I can listen to.

Try before you buy

Don’t pay for an Apple Music subscription right away. Instead, take the 30-day free trial. And find out why I LOVE Apple Music for yourself.


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Truthsayers Neurotech, the world's first Neurotech platform servicing the enterprise. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development and Associate Member of the Agile Business Consortium.

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