marketing

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6 Core Principles To Growing A Business

Certain attributes will always dictate how successful you are as an entrepreneur, such as how you think, analyse data, and make informed decisions. However, you must build processes around these essential characteristics if you’re going to grow your business and build the foundations of a global empire.Each principle should be relevant not only to the […]

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Simple Ways To Improve Low Retail Sales

What can you do when you notice that your sales have begun to slump and your business is no longer as successful as it once was? The truth is that if you are a retailer, at one point or another you may notice a slump on your sales. Sometimes this is due to something you’ve

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4 Functions Small Businesses Should Consider Outsourcing

Small businesses and start-ups work diligently to cover all bases and deliver the best product or service that they can. Although owners may want to have complete control over all business functions, sometimes it can be to the detriment of the company. When limited staff are spread too thin to take care of tasks, some areas

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4 Ways To Back Up Your Marketing Campaign

When it comes to marketing, there is no denying that campaigns have changed a lot over the years. Mostly in the techniques that marketers are using but also in the complexity of the actual campaign itself and the medium used. Thanks to the internet, it is easier than ever to reach many more people, but

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Data Analytics and Marketing: Can They Work Together Nicely?

It’s more important than ever that marketing budgets are spent wisely. Companies must understand what marketing spend is driving new customers to the brand versus promotional campaigns that are falling on deaf ears.While creative people such as marketers don’t necessarily enjoy looking at data or analytics, it is vital to receive feedback to confirm whether

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