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In recent years, digital marketing has gradually taken ground in business. However, the COVID-19 crisis has amplified the need for online promotional tactics due to the pandemic restrictions. For this reason, many big companies and even small and medium-sized enterprises (SMEs) have heavily relied on digital marketing.
But as we start a new year, businesses must be aggressive and robust in their marketing approach. Still, the usual digital marketing campaigns are the name of the game. These include search engine optimization (SEO), email marketing, and social media marketing. However, you must be more critical and strategic in your campaign implementation.
That said, here are digital marketing campaigns to implement this 2022:
1. Website update: Make your site mobile-friendly
It is paramount for every business to have a website. That’s why most physical stores have recently transitioned to brick-and-more stores. Many entrepreneurs have even taken the plunge into e-commerce amid the COVID-19 pandemic. But if you already have a website, you know the importance of updating it regularly. Doing so ensures that it is visually appealing and highly functional for the benefit of your site visitors. However, this year, focus on making your website as mobile-friendly as possible. Why? Most users access websites using their mobile devices.
2. SEO: Focus on local and voice search
Search engine optimization (SEO) is one of the main pillars of digital marketing. This process entails optimizing a website for user experience (UX). It also involves creating relevant content (on-page SEO) and building links (off-page SEO). But this year, be as specific as possible with your SEO strategies. Focus on local SEO by getting your business listed on Google My Business. Plus, don’t forget to optimize your website and content for voice search. Why? Most users have started searching online using their voices.
3. Email marketing: Send personalized emails
Emails have long proven their effectiveness in the world of business. But quite recently, they have been considered as powerful marketing tools. Companies and SMEs send emails to two types of markets: their regular customers and target prospects. They do so for marketing their brand and promoting their products or services. However, it’s not enough to send random promotional emails this year. As consumers are highly critical these days, be sure to send them personalized emails. Not only does this catch their attention, but it also boosts the customer experience.
4. Content marketing: Harness the power of blogging
They say that content is king in the digital world. There’s truth in this adage, as people primarily look for valuable and relevant pieces of content online. That’s why you must consistently produce and publish service articles, product images, promotional videos, or even industry infographics. But this year, consider harnessing the power of blogging. Not only will it help in your on-page SEO campaign, but it will encourage customer engagement and make your business a thought leader in your industry.
5. Social media marketing: Integrate ER on Facebook and Capitalize on LinkedIn
Social media has come a long way. Think of Facebook for customer interaction, LinkedIn for business transactions, Instagram for product photography, and YouTube for promotional videos. Gone are the days when people used these channels merely for personal purposes. Today, business owners and digital marketers take advantage of these channels for business and marketing. However, this year, focus on incorporating extended reality (ER) on Facebook/Meta for enhanced customer experience. Plus, make sure to capitalize on the use of LinkedIn.
6. Influencer marketing: Get the best brand ambassadors
People can easily and quickly become famous personalities via social media these days. They don’t necessarily have to be known celebrities. As long as they have social media accounts and appealing content, they can have a strong following. That’s why even businesses tap these influencers to market their brands and promote their goods and services. That’s where influencer marketing comes into the picture. As such, consider implementing this cost-effective campaign for your business this year.
7. Digital Marketing: Take advantage of digital tools and technology
It’s about time to take your digital marketing to the next level this year. To do so, consider investing in digital tools and technology. Think of automation, artificial intelligence (AI), and augmented reality (AR), and virtual reality (VR) for your SEO, email marketing, content marketing, and social media marketing. The best course of action is to work with digital marketing agencies such as Truelogic. They can help implement your digital marketing campaigns with robust digital tools and advanced technologies.
Digital marketing has never been this important. As a business owner or digital marketer, you must implement effective campaigns this new year. Be sure to consider those recommended above, from website update to content marketing to influencer marketing. By doing so, you’ll take your digital marketing to the next level. Ultimately, it can translate into your overall business success.