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Starting a new business is a very brave thing to do, and not everyone is up to the challenge. If you are an individual who has decided to have faith in your business idea and establish a new start-up company, this is a fantastic reason to celebrate. Not only should the hard work of you and your team be noted but hosting a launch party is also a wonderful opportunity to boost brand awareness and get noticed by both customers and other professionals in your industry. Hosting a launch party does take careful planning, however, and here is a guide to help you manage this.
Keep It Simple
While you might want to host a party that’s bold and exciting, as a start-up, you might not have the big budget to put on a large corporate event. As this is your first business event, it’s wiser to keep things simple as you will be able to pull this off to a high standard. Invite people to join you at a venue close to your offices or host the event in your workspace/store to save money on venue hire. Serve nibbles and sweet treats for your guests to enjoy, as well as offer cocktails such as the tasty Cosmopolitan Drink, sparkling wine and other alcoholic and non-alcoholic beverages. If you are hosting your launch party at your office/store, you can hire professional bartenders from Event Bartenders to serve drinks to your guests.
Make Sure Your Brand is Visible
Even if you are hosting your launch party at your place of work, it’s important to make sure that your brand is visible to your guests. For example, having a specialist cake with your company logo printed in edible icing or cake toppers for cupcakes. Project your logo or other important branding visuals on the wall or behind the stage if you will be making a speech, hiring live musicians to perform, or making another presentation to the group. It will be a smart move to amplify your brand’s presence with larger-than-life elements. Having your brand or product replicated in massive sizes creates an unforgettable visual impact that guests are sure to remember long after the event. For instance, consider incorporating marketing inflatables that are tailor-made to any size and preference. Advertising inflatables designed with Custom Inflatables may come in the shapes of giant replicas of your products, oversized logos, or even thematic elements that resonate with your brand identity. Such inflatables can be strategically placed at the entrance, near the stage, or in other key areas where they’ll draw attention and reinforce your brand messaging. This approach ensures that your brand remains the focal point throughout the event, leaving a lasting impression on all attendees. You could even have coasters with your business logo printed for guests to use for their drinks.
If you’re starting a retail business, then offering guests free samples of your products at your launch party is a great idea. You can box up some of your favorites and add them to gift bags that attendees can take home with them at the end of the night. This is a brilliant opportunity to get people talking about your products and discovering their favorites, which they will return to your store to buy more of.
Invite Bloggers and Local Press
Another thing to keep in mind if you want to boost brand awareness with your launch party is inviting people who can share the news. Inviting local press or bloggers who are relevant to your industry could be an excellent way to get more attention for your company. Even a short piece written in the paper, or a blog post will promote your business and generate more interest. You might even want to think about live-streaming parts of your launch event on social media for additional promotion, too. If you want to celebrate the start of your new business and increase brand awareness, hosting a launch party is the perfect way to do this. Use these tips to help you make your business launch party a successful one.