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Freelancers: How To Drive Sales Rather Than Savings

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Estimated reading time: 2 mins

Being a freelancer comes at a cost: You need to focus on financial management. Unlike salaried staff, there is no guarantee of a regular income every month. As a result, freelancers need to ensure they can create a comprehensive budget to outline their fixed costs and identify essential savings. Many freelancers have automated bill payments and invoice sending tools so they can get on top of their ins and outs. 

However, freelancers should also consider business expenses. Indeed, some essential investments can prove instrumental in building business growth. Sometimes spending money is the only way to make money. 

Stop wasting time setting up a website

There are plenty of website setting solutions, ranging from WordPress to Wix.com. Therefore, as a freelancer, you might choose to build your own website to save costs. How hard can it be? you think. The answer: Harder than you think. Indeed, many platforms provide simple, pre-made templates, which can get your website up and running in a matter of minutes. They forget to tell you, though, that another million websites will be using the same template. So you can wave goodbye to your uniqueness and standing out from the crowd. 

If you prefer to build your website from scratch to avoid using a template, your site will never be up and running in minutes. We’re talking days, weeks, or even months, depending on what you are trying to do. Besides, you might have to fix issues with a DIY design constantly. Ask yourself the question: Could your time be better spent? If the answer is yes, you need to hire the services of a company that can build the website on your behalf. Not keen on using a web designer? Try a build and maintenance service for affordable pay monthly WordPress websites. You’ve got someone who can design and maintain your site while you only worry about creating content. 

Accept that self-promotion is tough for everyone

As a freelancer, it can be hard to create your marketing strategy. Telling everyone how great you hard can feel a little fake or awkward. So if self-promotion isn’t your thing, you need to find someone who can tackle the promotional side of your venture. Influencer marketing is growing in popularity for businesses. However, working with a social media influencer can be effective for small ventures and freelancers too. Indeed, local influencers present numerous advantages. They are more affordable than reaching out to the likes of an international celebrity. They also have a strong connection with a local audience, so they can help you establish your brand. 

Getting your voice heard where the audience is

As a freelancer, you need to prove your worth. Your portfolio can showcase your work and creativity. But, if you’re going to demonstrate your expertise, you need to aim at a public channel. Blogging or starting a podcast are excellent ideas for established freelancers. However, if you are a newcomer who still needs to build brand awareness, it can be more useful to join an existing platform. You could become a guest blogger on a reputable blog or participate in a podcast as an expert. More often than not, you are only investing time in the process rather than money. However, as we all know, time is money for freelancers. 

Are you ready to invest in building business growth? Financial stability for freelancers depends on brand awareness and reputation. Therefore, it’s essential to focus your time and money investment where it can make a difference. 

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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