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2 Ways to Take Your Small Business to the Next Level

Estimated reading time: 2 mins

Have you recently reached your profit potential and come face-to-face with that dreaded glass ceiling? If your small business is ready to take that next all-important step in its development, it’s imperative that you don’t waste any time. Your company isn’t going to scale its industry if you allow it to stagnate, which is why you must make an effort to that it to the next level — pronto!

Here are two tasks you must perform to achieve this crucial feat.

Make use of today’s top tech

You’re not going to get very far in your business expansion endeavor if you fail to make use of the top tech tools that you have at your disposal. There are a whole host of impressive technological solutions out there just waiting to be used — you just need to start embracing them.

To ensure that you invest your time, finances, and effort into tech tools that are actively going to improve your day-to-day operations, it’s imperative that you explore your options at a site like BusinessComparison.com. Here, you will be able to compare all manner of top technology tools. From VoIP providers comparisons to invoice financing, this platform will provide you with the guidance you need to make efficient and effective tech purchasing decisions. Should you fail to study your market in this sense, you will run the risk of losing money rather than making it.

Audit your marketing strategy

If you don’t set aside some time to audit your marketing strategy on a regular basis, all manner of promotional problems could end up slipping through your fingers. Unbeknownst to you, your advertising efforts may have already lost their appeal and impact and become a massive drain on your financial resources to boot. Should you allow this to carry on for too long, you will seriously jeopardize your profit potential going forward, which in turn will hold you back from being able to take your small business to the next level.

Quite simply, if you want to protect your income and then invest it back into the ongoing growth of your small business, it’s imperative that you stay on top of your marketing endeavors. Here are five things you must do to perform this all-important task:

1. Estimate the current awareness and perception level of your company amongst your target audience

2. Study the promotional goals and objectives that you set yourself at the beginning of your last campaign (have you hit them, or is there still more for you to achieve?)

3. Create an inventory of your current advertising assets

4. Measure your online marketing performance (social media, website performance, email, etc.) based on your lead generation numbers

5. Survey your core consumer base and ask them if your brand’s tone of voice still resonates with themIf your small business is ready to smash through that proverbial glass ceiling, be sure to put all of the advice laid out above into practice.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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