Estimated reading time: 5 mins
“Changes in this world are happening very quickly. Big may not beat the small anymore; rather, fast will be beating the slow.”
This quote by Rupert Murdoch really highlights the need to be proactive in business. There’s a dawning realization that markets are changing and, as a result, a business must find new ways to access and generate more leads so as to thrive in their industries. Luckily, there are a myriad of ways on how businesses can tap into leads and convert them into paying clients.
In this article, we will explore the new and innovative ways businesses are leveraging in order to grow their customers.
First, Start with a Plan
Before starting on any strategy for a business, there needs to be a well laid out plan. Business should have an end goal and a well-established road map to help them in their journey, otherwise they may end up stuck midway and lose more than they gain.
- Have the Right Team
The right team will be needed to ensure that the strategies that have been employed are successful. Most of the time, the right team consists of people well-versed in different niches, and each would have well-established goals and responsibilities.
- Set a Budget
An adequate budget should be set for all activities and tasks. There’s no point having a well laid out plan go down due to insufficient funds being set aside for marketing and generating more leads. Figures and costs can be found by asking the relevant professionals, or finding information on Google or other sites.
- Set Goals
It’s important to understand the goals of the business, and if various lead generation strategies are viable or not. Setting goals really puts everything in perspective, and will ensure the right and effective methods are being used.
How to Generate More Business
To grow, one must be willing to change. This also applies to all businesses. In an era of change, business has not been left behind, and most are using these new and innovative tricks and techniques to grow. Should other businesses follow these steps? Yes, they absolutely should, as no business exists in a vacuum. Following the tips below will help a business grow and scale heights that were thought of as impossible.
1. Use Infographics
According to research, 90% of what humans process on a daily basis is visual. It can therefore be inferred that using infographics may spark a person’s interest in a business, and may even translate to more leads as information is easily understandable. The process of making infographics may seem difficult, but with the right tools, a business can have one right away. One additional benefit is that well-made infographics have a way of marketing a business as they are easily shareable and rank well in search engines.
2. Answer Questions on Forums
Oftentimes, people ask questions on forums or social media platforms that may be specific to a business niche. At face value, it may seem insignificant and businesses tend to not pay attention to it. This should not be the case. A significant part of the population is in these forums asking questions or perusing answered questions. A business positioning itself as an authority on certain queries will automatically generate more leads as it creates a level of trust with people. The most popular forums to do this includes Quora and Stack Overflow.
3. Ensure Brand Visibility
To grow, businesses should ensure that they are seen. This can be achieved by having enough posters or images around your target area, thus ensuring that clients are attracted to the location of the business. However, it should not be overdone. This is observed by how organizations and businesses buy printed shade cloth banners and mount it on their building or other busy places. Visibility everywhere creates familiarity with people, and results in more business.
4. Use Direct Response Marketing
This is one of the new techniques that’s taking a lot of industries by storm. Businesses have employed it to interact with clients in a direct way. Direct response marketing is often done by providing a client with a freebie of the business, which may include promo offers, Black Friday deals, and even free e-books. Using this technique gives users a feel of your products or services, and works to a business’ advantage as it would probably attract people who otherwise may have been uninterested.
5. Market through LinkedIn
It’s known that LinkedIn is business-centric, and therefore the perfect place where a business can interact with people and bring in new clients. Having nice write-ups on your field and talking with people will lead to high engagement as they often share product and service recommendations with their connections.
6. Optimize Website SEO
To grow a business and a brand, search engine optimization (SEO) must be optimized in order to properly rank in search engines. It’s therefore important to try to rank in specific keywords that may be relevant to your business to ensure more clients and customers are able to notice your business. Oftentimes, failure to do this may lead to a business’ online presence to deteriorate, resulting in reduced engagement.
7. Investing in New Technology
Technology changes rapidly. Recent advancements in fields such as automation ensure that businesses are able to automatically communicate to a large pool of people simultaneously. This has the added advantage of making work easier and, at the same time, generating more leads for the business. Investors should closely monitor new technologies to ensure that they’re ahead of the crowd and maybe even get an advantage favorable to their company or organization.
Final Thoughts
Through the application of these tips to the day-to-day running of a business, businesses will be able to generate more leads for themselves. Having a well laid out plan for execution will ensure that a business will be on the fast-track for growth. Due to the changing nature of businesses, it will do well to adapt by following new trends and studying old ones.
