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How To Ensure Your Website Is A Big Hit With All Visitors

Estimated reading time: 2 mins

When it comes to selling yourself online (and selling what you have to offer online), you need to ensure you have a great website. You can’t expect people to want to do business with you if you look as though you’re a complete amateur. While you’re not going to woo absolutely everyone you come into contact with, you can certainly get close to perfection. You can also ensure that you don’t put anyone off with a few fundamental aspects.

Creating a site can seem like quite a difficult idea if you’re new to the world of blogging, news, or e-commerce. Once you get the hang of things, however, you can become quite the online whiz. The good thing about web design and maintaining a successful website is that you need to work mainly on the basic ideas. Once you handle these, the more advanced parts can be like luxuries to play around with. If you want to create a website that everyone will enjoy the look of, then have a little look at the following points: 

Don’t Overwhelm The Pages With Lots Of Info  

The idea of having lots of content can seem enticing because you’ll be telling people what you have to offer. That’s not the way to go about things, though. When you enter a site and have lots of writing immediately in front of you, it can put you off. You’ll need to avoid this if you can and allow people to breathe when they enter. Get straight to the point in as little content as you can. If they want more info, then they’ll search for it. 

Make Sure Your Brand And Logo Are Neat  

If you have a logo and design that look as though they were mocked up like amateurs, then you’ll be treated as such by visitors. Get in touch with a graphic design agency if your design skills aren’t exactly up to scratch and work with them to create the best-looking images and logos. Also, be sure to keep the colour scheme consistent with your brand. People will feel unsettled if things are even slightly different. 

Ensure It’s Easy To Navigate Through 

One of the most annoying parts of entering a website and trying to get information out of it is when you struggle to navigate through basic pages. All you want to do is understand a little more, and yet, finding the significant info proves to be like running a marathon. If your site is easily navigable, then you’re going to look a lot better. Make sure this is a priority. 

Provide All The Necessary Contact Information

If people don’t know how to get in touch with you, then they’ll be slightly annoyed. Somewhere, someone will have a question or will want to do business with you – so make sure you have your number and email placed at the top and bottom of the pages. You’ll also want to ensure that you have your social media pages located in these areas.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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