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Why Going Green Makes Perfect Business Sense

Estimated reading time: 2 mins

We already know the need to go green, of course. In all areas of our lives, be it at work or at home, we know that it is our environmental duty to rethink the way we operate. By working together, we can reduce our carbon footprint, slow down global warming, and make the world safer for future generations.

However, if you’re a business leader, it is important to know that going green makes perfect business sense too. These are the reasons why.

#1: You can find your own niche

It’s very difficult to find your own niche in today’s marketplace, as many businesses offer similar products and services to others. So, this is where going green comes in. If you were to set up an eco-friendly business, with an eye on selling green products or services, you would find your own niche. In an age when many customers are actively looking for sustainable businesses, your business could profit as a result. Check out these green business opportunities for a couple of ideas. 

#2: You can save money

Here’s something every business owner is interested in. Cutting costs will be of utmost priority to you, and making the effort to go green in your business will help you make savings. You could switch to a greener energy company, for example, and make savings on your utility bills. You could commit to energy-saving habits within your business to further cut down your expenses. And to reduce both the transport costs and the carbon footprint instigated by your business fleet or company cars, you could encourage ride shares and remote working, and use zero-emission vehicles when needing to travel anywhere. For an example of the latter, check out City Fleet’s network of  London corporate transport, and consider searching for similar in your locale. 

#3: You will attract more  hires

A sustainable company is a major selling point to today’s millennial workforce, according to Fast Company. They even value sustainability over their salary. So, if you could position yourself as a green company, you should have plenty of people to choose from when you next commit to the hiring process. Not only that, of course, but you should have the pick of the bunch too. When potential hires choose your business based on its eco-friendliness, you can be assured that they have high values and ethics. This should work out well for your business. Chances are, they might be committed to working for you in the long term as well.

#4: You will build a positive reputation

A business can live or die based on its reputation. With this in mind, imagine the consequences of not going green. If you were to become known for being wasteful with your resources, and environmentally negligent with your working practices, you would incur bad word of mouth from both your employees and your customers. The media might get hold of this too, and that could be catastrophic for your business. So, for the sake of a positive reputation, do what you can to go green, as you will please the people in and around your business if you do.

Save the world and save your business! Commit to research today on all of the ways your business can go green.

Thanks for reading.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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