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Facebook Advice That Every Professional Needs

Estimated reading time: 5 mins

Professionals can use Facebook in a number of ways. Some use it to network with others in their industry, although many people prefer to use LinkedIn or other professional networks. Facebook is also an excellent tool for marketing and communicating with customers. If you’re a professional person who wants to be able to use Facebook in the right way, there’s plenty that you should know before diving in. When you’re using Facebook to connect with other professionals and with clients or customers, you need to know how to use it appropriately and how to get the results that you want.

Be Careful with Your Personal Profile

If you use Facebook in a personal capacity, it’s a good idea to start here. Facebook can still be a good way to connect with friends and family, but you need to be careful when it comes to your career or business. If your Facebook profile is visible to employers, customers or other people who might be curious about you, you don’t want to show them anything that will look bad. One way to avoid this is to adjust the privacy settings on your page and avoid using it for anything business-related. Even if you make sure your profile is secure, it’s still smart to be careful about what you post and how you behave

Consider a Professional Facebook Profile

Some people decide to make a separate professional Facebook profile that they can use for work. This can have a few advantages, whether you’re creating a page as an employee or you want to promote yourself as a business person. You can create a profile that looks professional and limit your posts and interactions to a professional level. You might use it to help you find work or to help you build your personal brand. It can be good for communicating with customers or clients too. Some employers ask their employees to have Facebook profiles they can use for work.

Know When to Use Facebook for Business

Facebook can be a great business tool, but it’s important to know when to use it. It’s not always the best choice for social media marketing, so you need to consider whether it’s where you can find your intended audience. Facebook has a broad audience, although it is starting to fall out of favour with younger people. It can be a good choice for many purposes, but even if it could work for you, it might not be the best use of your time and money. There are other social media marketing options to consider before deciding if Facebook should be one of the tools that you need.

Learn How the Algorithm Works

If you do decide to use Facebook, you can get organic results through your page, and you can use Facebook’s paid advertising options. When you make organic posts, it’s helpful to know how the Facebook algorithm works. You can visit guardian.ng to learn about how it works and what you should do to make the most of it. When you understand the algorithm, it can help you to make posts that Facebook will prioritize and promote over others. There are plenty of different ways you can reach your followers before paying anything for promotion.

Use Facebook to Network

Facebook can be a great networking tool, allowing you to connect with colleagues and other people in your industry. If you use Facebook for networking, make sure you’re selective about who you interact with and who you add to your friends. You might think that it looks impressive to have a long list of friends, but there’s no point having people on your list that don’t offer any value. In fact, you could end up accepting requests from people who are trying to scam you or just end up being a nuisance. One great way to network on Facebook is to look for groups and pages that are relevant to your interests. Look for business community pages, for example, where you can connect with others.

What Makes a Facebook Business Page Look Good

What your business Facebook page looks like is one of the things that matter when you’re setting it up. You need to make it look professional and ensure it matches your brand. Two of the main things to start with are your cover photo (the image at the top of your page) and your profile photo. First, check the size specifications to make sure these images are the right size. Your profile photo should identify you or your business, while you can do a variety of things with your cover photo. The rest of your page should look good too, from typo-free text to visual content that works for your brand and creates a coherent look for your page.

Try Out Facebook for Customer Service

Facebook can be a useful tool for customer service. More and more people are turning to social media when they want help from a business. It’s a quick and convenient way to get in touch, allowing customers to send a message or leave a comment and get a quick response that they can respond to in their own time. If you want to use Facebook to provide customer service, you need to be careful about how you handle things. Social media can feel very casual, but you still need to have customer service protocols in place to ensure you treat customers well.

Consider Facebook Ads

Facebook can provide ways to reach your audience organically, but their paid advertising options can be useful too. If you have a budget for marketing, even if it’s small, you can use Facebook Ads to promote yourself or your business. You can explore a variety of different ad formats, which can be used to market your products or services in a number of ways. There are also lots of ways you can target your audience to make sure the right people see your ads.

Take your Facebook use to the next level with these professional tips. Facebook might have its downsides, but it can be very useful too.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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