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Are You Running A Business That Isn’t Profiting?

Estimated reading time: 2 mins

It’s likely that your business won’t profit for a long while. For your business to be profitable you need to think about the money you’re investing into your business, the money you’re having to spend back out, and the potential for your business to sell the products or services that it is. For the first few months of running your business you will no doubt find that you’re putting more money into your business than you’re getting out. Some people find it crippling, especially if the expenses of the business are far higher than you’d expected. It can be trying times for any small business, especially during the current pandemic that we’re facing. Now, more than ever, we’re focused on trying to get as much profit as well possibly growing the business. If you feel like you’re struggling to make any profit at all at the minute, we’re here to help. Keep on reading to see what you can do!¬†

Understand The Brands Around You 

You’re no doubt going to be in a flooded market at the minute. We believe that there are so many brands in the same niche, selling the same thing, that it can feel like there’s nowhere to sell. Understanding the brands around you and how well they’re actually doing might tell you that your story is actually not as bad as you think. There are websites that will show you the turnover of different brands, such as Netlinkz (ASX:NET), you may see that you’re not actually doing as bad as you think. Just because a brand seems to be doing so much better than you, it doesn’t necessarily mean that they are. It gives you comparable data to work on and even to work towards. If you know the turnover from your competitors is not as high as you thought it would be, you might not find the climb towards your own success as bad. 

Understand Your Target Audience 

This is a really important one. You need to know exactly what the public wants, or more specifically, what your target audience wants if you’re going to reach the level of profit that you want. You have to answer troubles for them in the form of the services or the products that you sell. To understand your target audience you should focus on needs, age range, general trends for that age group, and the communication you need to give them. If your target audience is businesses who need to buy steel, as a really niche example, you would need to focus on professionalism, product quality, and meeting business needs. You would need to find a way to make your steel the most sturdy, well put together, and affordable product on the market. You need to find ways to be the best that you can be! 

Scaling Your Business

Finally, you really need to make sure that your business is scalable. You need to make sure that you’re finding ways to reach further than the current demographic that you are doing, whilst also making practical sense to your business. One way of doing so, if you don’t already, is to obviously expand overseas. You have to figure out your own personal path that will allow you to do so. If you’re selling online services it really might not be that hard! 

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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