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These Tips will Help you to Make Better Marketing Videos

Estimated reading time: 2 mins

In recent years, it would appear that video has emerged as being a powerful and promotional tool so that businesses can easily promote their wars in an engaging and exciting way. That being said, there are some rules that you need to follow if you want to get your videos right. If you want to find out more, simply take a look below.

Tell a Story

Instead of trying to be too salesy, it’s very helpful for you to tell a story instead. If you run a business, then you have to make sure that you use the emotive power of video so that you can better appeal to your customer needs. If you aren’t sure how to do this then you need to try and focus on telling a story. Tell your customers how your brand started out, what they can expect from your company or even the journey you are going to take them on. If you do this then you will soon find that you are able to come out on top and that you are also able to reap the benefits of your hard work

Make a Good Introduction

You also have to make sure that your introduction stands out. You wouldn’t open an email if it didn’t have a good subject line, would you? Well, the same concept applies to your video. One out of five people click off a video in the first 10 seconds if they do not get interested by what they see. For this reason. You have to make sure that the video you have is exciting and that it is also inspiring. If you don’t then you may find that it is hard for the other person to get engaged. If you want to study the competition then look into Instagram video download.

Create a Good Title

Your video’s title should be exciting, and it should also be eye-catching too. This will help you to grab the attention of your viewers. If you want to help yourself, then you need to try and use relevant keywords. If you don’t use good keywords, then you may find that your video doesn’t show when searched and this certainly won’t be doing you any favours.

Focus on the Mission

Instead of being focused on the product and all of the benefits you have to offer, it’s very helpful for you to channel the message of the mission instead. Let your customers know what you stand for and also make sure that your videos aren’t all salesy with no value. If you do this then you will soon find that it is easier than ever for you to truly stand out from the crowd.

Be Mobile Friendly

Mobile video consumption, according to sites such as YouTube, doubles every year. For this reason, you have to make sure that your marketing videos are suited to mobile-friendly devices.

Include your URL

Including your URL in your site address is a fantastic way for you to get some exposure and generate a lot of traffic. You would be surprised at how much of a difference this can make to your campaign and you may even find that your videos produce more results too.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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