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What You Can Do Improve Your Business’s Reputation Online

Estimated reading time: 2 mins

There are lots of things you can do to ensure your business maintains a positive online reputation. If you’re struggled to get this right in the past, you’re not alone. Things are changing and businesses have to adapt. These days, people make purchasing decisions based on what they see and read online, and the snap judgements they make on the reputations of businesses are based on those same things. Here are some of the things you do to improve your business’s reputation online.

Monitor Your Online Reputation

First of all, you need to make sure that you’re monitoring your reputation online. Your business will already have a reputation online, whether you’re aware of it or not. It’ll be built on the back of existing reviews, your website and how you conduct your business’s presence on social media platforms. You should monitor these things and constantly be looking to make positive changes.

Work with Relevant Influencers

Working with influencers is definitely a good idea if you want to take your business’s reputation to a new level. There are all kinds of industry influencers out there; they might be journalists, bloggers or creatives. It’s up to you to find the most relevant influencers in your field and then reach out to them. Your association with these positive figures can only help your business going forward.

Be Consistent and Always Strive to Over-Deliver

If you’re going to develop and maintain a positive reputation, you first need to go back to basics. You need people to like what they get from your business when they buy from it or use your services. Strive to always over-deliver on the things that matter and be consistent. People like to know what they’re going to get, and that’s why consistency matters so much.

Take Steps to Have Dodgy or Malicious Reviews Removed

If you feel that your online reputation is being badly damaged by people or competitors who are trying to harm your business by posting malicious and false reviews online, you might want to explore the option of having those reviews removed. This Australian company Removify specialises in having those reviews removed, so it certainly is possible.

Encourage Online Reviews

However, reviews on the whole are not to be considered a bad or threatening thing. Instead, they can be a huge asset to your business and what you want to achieve with it. Encourage as many people as possible to post reviews after using your services or buying from you. That way, you’ll build up lots of reviews, and most of them will be positive. In the end, that can only help your online reputation.

The reputation of your business is something that primarily exists online these days, and you can’t afford to ignore it any longer. People make decisions based on what they read online and how they perceive your business based on its overall online presence, so make the most of the tips outlined above.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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