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The Marketing Experts Inherent To Growth

Estimated reading time: 2 mins

What creates growth in business?

It’s the kind of question that can take a long time to address. Growth is a multi-faceted element that is not the result of one process only. Growth comes from a balanced strategy that combines investment, marketing, resources, and an innovative mindset. As a business owner, you can’t make it happen overnight. Yet, you can focus your attention on improving each of the growth factors to promote smooth development. Marketing, for instance, is one of the most commonly overlooked business operations. For solo entrepreneurs and small businesses, marketing is typically kept in-house. Everyone can check Google Analytics or write a blog post, right? As such, marketing is something that happens on top of someone else’s role. Unfortunately, while most tools are readily available online, it doesn’t mean marketing doesn’t require expertise. If you’re going to create growth, you need professional marketers to support your business. 

A paid search marketer that maximizes clicks

Each click has a value and can also drive sales and brnd awareness. However, many small businesses hope to make do without the help of an expert. When it comes to paid ads, working with a PPC agency ensures that you can optimize your campaigns to generate leads at the lowest possible cost. When you pay for each click, you want to make sure you are not wasting money on too many clicks that don’t deliver growth!

An influencer who knows how to lead the crowd

What does an influencer do for you? A social media influencer is someone who can promote your services, products, or brands through sponsored posts. The advantage of an influencer is that they are established personalities who bring onboard a large fan base and a reputation. As such, they offer an effective and noticeable word of mouth service that drives both awareness and conversions. Comparatively, businesses alone can’t achieve the same reach and engagement rates on social media platforms. 

A professional storyteller who shares your expertise

It’s in human nature: We all love a good story. Therefore, creating compelling content for your business taps back into our love for storytelling. A successful content creator is an individual who has built a storyteller profile. What does the art of telling stories matter? Because we’ve all been engrossed in a book that we couldn’t put down. Once you finished the book, you looked for other works by the same author. Imagine a blog article that is so engaging that your audience is compelled to sign up to the newsletter and buy the product and service it promoted. That’s the job of a storyteller. 

A modern-life compass that guides your clicks

How do you navigate your way through a city you don’t know? You probably use Google Maps. For websites and online interface, there is no such thing as a Google Map application. Therefore, you need another tool to find your destination. That’s where UX – User Experience – can provide guidance to web visitors. A talented UX designer creates a navigable itinerary for visitors. 

Marketing experts can offer a unique perspective on business growth. They maximize interactions with your audience to meet your objectives, whether you are trying to boost brand awareness or sales. A marketing expert can help reduce the cost of paid conversions, attract a new audience group, compel readers into trusting your brand, and drive visitors from the homepage to the basket safely. They play a significant role in creating and maintaining growth.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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