Estimated reading time: 2 mins
It is one thing starting a company and quite another thing growing a company. Most people start new companies with a lot of passion, but soon lose steam when they begin struggling to keep their business going. And one of the reasons for this has to do with poor or non-existent marketing strategies for growing their businesses. So, in this article, we will take a look at some important marketing strategies every business owner must put in place in order to reach the right audience and ensure that their businesses stand the test of time.
- Social media
About 97% of digital consumers actively use social media, or at least, have social media accounts. This offers a large pool of potential clients that no business should ignore. Popular social media platforms such as Twitter, Facebook, LinkedIn, Twitter, YouTube, etc. combine to offer millions of users that a business owner can reach out to. No need to invest so much money in above-the-line television and radio advertising as a small business when you can easily create your own marketing campaign and take advantage of social media platforms for free.
Most people consider blogging to be too much work. Thus, it remains one of the most underused platforms when it comes to marketing strategies. Blogs have also evolved from being just a poorer version of websites to become serious competitors when it comes to what you can do with them. Popular platforms such as WordPress and BlogSpot offer both free and enterprise (or paid) services that any small business owner can use. Blogging gives people the chance to market both their products and services as well as others’. Plus, you can use blogging to boost traffic to your website.
A website can easily be the online engine of a business. All other platforms, be it social media, blogs, newsletters, name them, are all intended towards one other thing (aside from advertising the business) – leading potential customers to your website. With about two billion websites and around four billion users, websites have immense benefits for small business owners, no matter what kind of businesses they are into. One of the best ways of ensuring that your website has the desired marketing effect is by getting the design spot on. A professional web design company like Beanie Media Web Design will provide the expert design solution with the target audience in mind.
- Mobile phone marketing
Mobile phones are easily the most used gadgets worldwide. Almost every adult uses a mobile phone device. Plus, most searches done via mobile phones can trigger sales action within an hour. Thus any small business that can take advantage of the huge platform the mobile phones offer will be able to reap several benefits. One way to do so is by making your website mobile-friendly, as most visitors to your site will be from smartphone users. Another way to achieve this is by enlisting your company on all the local business directories available. Most people who conduct local business searches on their phones look for businesses within their locations. Google My Business is an excellent platform for this purpose.