Technology and Trade Shows: 3 Ways to Drive Traffic to Your Booth

Estimated reading time: 3 mins

Did you realize that trade shows are the second-largest source of business to business revenue in the United States? When done correctly, a trade show booth can help your business garner great leads. 

While a great trade show booth design is essential, you will need more than great graphics to land more customers. In most cases, trade shows are filled with different businesses, all vying for the same traffic. Instead of sitting on the sidelines and letting other businesses get the lion’s share of leads, you need to find ways to drive traffic to your booth. From utilizing companies such as Classic Exhibits for custom booths, to giveaways, to merchandise, you’ll need to use every trick in the book to bring people to you. And I’ve got some ideas.

One of the best ways to accomplish this goal is by using the technology at your disposal. Here are some things you can do to drive more traffic to your trade show booth.

1. Hosting Online Contests is a Great Idea

Most consumers love the thought of winning free products/services. Using the public’s insatiable appetite for games and contests to your advantage can help you get more visitors to your trade show booth. 

Ideally, you want to give away the products/services you will be showcasing at your trade show booth. The key to having success with digital contests and games is promoting them weeks and sometimes months in advance on social media. While advertising to the followers on your social media page is a great start, you will need to widen your reach.

Accomplishing this goal will be a breeze if you use paid ads on popular social media platforms like Facebook. With Facebook ads, you can target users based on important factors like age, profession, and location. Investing money in these ads will help you open your contests up to a larger audience. The more people you can engage with on social media, the higher the traffic at your trade show booth will inevitably be.

2. An Engaging Email Marketing Campaign

One of the best ways to grow your customer base is by using SEO to drive organic traffic to your website. Once consumers arrive on your business website, you need to provide them with useful information. 

You also need to try and retain important information from website visitors, like their email address. With a large list of email addresses, you can engage in email marketing campaigns that actually produce results.

Creating an email marketing promotion that centers around your upcoming trade show appearance is a wise move. Providing the recipients of these emails with things like digital coupons or exclusive deals is imperative. By doing this, you can get more people interested in visiting your trade show booth. Allowing marketing professionals to help develop and carry out these email marketing campaigns can save you time and money.

3. Use the Power of Video to Engage With Consumers

Some business owners fail to realize how powerful video can be when trying to reach a new market. Most consumers prefer short videos over long blog posts about a particular subject. 

Making a video that provides details about your upcoming trade show appearance can be helpful. You can also do live streaming videos on the day of the trade show to increase the flow of traffic. Going live on one of the popular social media platforms can help you spread the word about the trade show and what you are offering.

Don’t Let Trade Show Success Pass You By

Using one of the different marketing tools mentioned in this article can help you achieve trade show success. Hiring professionals to help you develop your marketing approach will allow you to avoid mistakes.

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