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Connecting With The Right Customers: Tips For A Targeted Marketing Strategy

Estimated reading time: 2 mins

Marketing can make all the difference to companies looking to increase sales and attract new customers. The difficulty lies in getting marketing campaigns right. To succeed, you have to be able to connect with clients who have a genuine interest in your products and services and to encourage them to take the next step. If your marketing strategy hasn’t set the world alight, or you’re hoping to drum up more interest in your business, here are some tips to help you reach out to and engage with the right customers. 

Undertaking market research and defining your audience

Before you start planning a new marketing campaign, it is vital to undertake extensive market research. Define your audience, create an ideal buyer persona, and get to know the people you want to buy your products or services. Look at existing data, gauge levels of demand and look at what your competitors are doing. Use methods like surveys and polls to gather information about your target customer, and utilise the findings to draw up a tailored strategy. You want to make sure that your campaigns reach the intended audience, but also that they achieve the desired objectives. Whether you use flyering or social media marketing, you should always have your ideal customer in mind. Create content that will resonate with that audience and promote your brand in the best light. 

Understanding what your customers want

Understanding what customers want is one of the most important aspects of running a business. Collect and analyse data, communicate with your clients, and make use of feedback. It’s also essential to use your marketing campaigns to sell the value of your products and services and to enhance your brand image. Think about the way you want people to perceive your business, the tone you want to set and the way you want to engage with clients. It’s important to be flexible and to adapt the way you work to suit different customers, especially if you operate within several different countries. Using professional translation services like Architekst.com is an excellent idea to ensure any content or marketing materials you share in different languages convey the right message and represent your brand effectively. Monitor reviews continually and take comments on board. If there are issues, for example, you can address them and look forward to more positive feedback in the future. 

Choosing the right techniques

There are multiple techniques you can use to market your business and promote products and services. In most cases, it’s better to focus on carefully-selected methods than to adopt a scattergun approach and try and cover all bases. Use the findings of your market research to determine the most effective channels. If you’re marketing a local business offering services like window cleaning, dog walking or roof repairs, for example, the techniques you choose may be very different to a fashion label selling clothing to 16-30-year-olds. As well as selecting different methods, it’s also wise to use tools and features to maximise the chances of reaching the right buyers. Facebook’s audience insights is a good example. For tips on how to use this tool to drive sales, check out this article https://blog.hubspot.com/marketing/facebook-audience-insights-guide.

A well-executed marketing campaign can send sales and client numbers soaring. If you’re working on a new strategy, take time to research, communicate with customers, use feedback and always ensure that marketing materials are relevant to your brand and the target buyer. 

 

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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