Estimated reading time: 3 mins
Running any business comes with its own set of rewards and its own set of challenges that you need to overcome. Some of these can be easy, and some of them can be quite difficult. However, when it comes to a business that imports and exports products globally, there can be a whole new set of challenges that needs to be overcome such as tariffs, trade wars, politics, and regulations. This small article should hopefully share some tips and tricks on how to run an Import/Export business.
Choosing the Right Products
This is a key part of importing and exporting, as the kind of product and its nature that you are looking to trade with can play a big role in what rules and regulations that you must adhere to whilst doing so. Also, check what products are selling well in different countries. African countries will easily trade commodities such as rice and clothing. Electronics markets in countries like India and Africa are also starting to really gain momentum, so trading electronic goods can also be a possibility in these markets. Always check the markets and what products they trade, as your product may not trade well in one country, compared to another. Also, how large is the product that you are exporting? Are they small and easily packaged such as cutlery? Or are they big products, such as parts for steel sheds that need to be sent somewhere to be assembled elsewhere? All of these factors are things you need to consider when it comes to running an import/export business.
Create a Good Website
There is no way you will be able to enter the import/export market without investing in a well-built website. To many companies, their websites are often the first contact that customers have with the business, so a good first impression is always a bonus inside and outside the import/export business. They can also access the website from around the world. You can start by building a blog on the website. Whatever you choose, remember that your website has to include contact information and valuable content about your import/export business. You can also add a section of testimonials so old customers can leave a review and guide new ones toward your business.
Another key thing to think about is the SEO of the site. Keywords to direct people to your business. Research popular words that connect to your product or business, and use them as a guide for your SEO strategy.
Be Active online and Find good People to Work With
If you are starting this business from home, you need to make sure you have a presence online. Regular posts on many different social media platforms. Engage with others in the industry and try your hardest to build your following, as the biggest the following the easier it is to build your business from the ground up using these followers as potential first customers for your products.
Get the Shipment Method and Paperwork Sorted
Shipment is the main part of the business that makes it work. Shipping your product from the country of origin to the country of purchase. So, you need to make sure you know where it is coming from, the cost and mode of transport, to the paperwork needed to pass through customs when the products arrive.