How to Make an Online Portfolio: The Top Rules to Remember

Estimated reading time: 2 mins

The Internet has become one of the most useful tools that professionals in nearly every industry can take advantage of. In fact, it’s even possible to run an entire business from your laptop.

For those who frequently work on creative projects, showcasing an online portfolio is a must when looking for future work. But, not everyone knows the best way to do so.

Not sure where to start? Don’t worry, we’ve got you covered.

Let’s take a look at everything you need to know about how to make an online portfolio.

Don’t Show Everything You’ve Made

It can be tempting to upload most or all of your projects (this is especially true if you only have a handful to choose from), but it’s not always a good idea to show off everything you’ve created.

There will most likely be ‘tiers’ to your creative work— some content will be more impressive than other pieces. Put simply, you don’t want to show lackluster work in your portfolio. Not only will it distract people from your quality pieces, but it may also give off the impression that you can only ‘sometimes’ come up with good results.

Keep Things Simple and Navigable

No matter how good the pieces of your online portfolio are, most of your visitors won’t take the time to look through it if navigating it is awkward.

Simplicity is key here, and should always be kept in mind while designing your portfolio’s interface. Choose one font and stick with it, make your links one color, etc. The sleeker and more uniform your portfolio appears, the more visually appealing it will be.

This, of course, will lead to more engagement.

Show Off Credentials

If you’ve won any awards, be sure to show them off. Not only will this impress your portfolio’s visitors, but it will also establish you as a professional in your field. Similarly, if anyone has used to content you’ve created (your song in a commercial, for example), be sure to display this, as well.

You can also link to other websites that host your creative work, such as a personal blog, social media account, SoundCloud profile, etc. 

Keep Things Updated

As you work on new projects, keep your portfolio updated. When you add content, though, don’t keep posting indefinitely. Instead, remove your weakest pieces and replace them with newer ones.

Over time, this will allow your portfolio to evolve into something high-quality and professional.

Knowing How to Make an Online Portfolio Can Seem Difficult

But it doesn’t have to be.

With the above information about how to make an online portfolio in mind, you’ll be well on your way to making sure that your work is showcased in the best way possible.

Want to learn more freelancer tips that can help you out in the future? Be sure to check out the rest of our blog.


About the author /

Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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