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5 Surefire Ways to Increase Brand Awareness

Estimated reading time: 2 mins

You know that your product or service can help your client demographic, there is no doubt about that. However, if people don’t know anything about your brand, you aren’t going to achieve the results you’re looking for. If you’re looking for ways to jump start your personal growth and unlock your business potential, you need to raise brand awareness as soon as possible. There are a number of ways in which you can do this, so consider some of the following surefire ways to make it happen.

1.Branding On the Go

Every savvy business owner knows the importance of brand awareness when you’re on the go. This can be achieved in a number of ways, but one of the most effective methods would be custom car stickers. You can have your brand name printed on a custom sticker and then you place it on your personal or company car. Make sure you include your contact details and social media handles so that potential customers can get in touch if they need to.

2. Social Media

If you aren’t using social media to your advantage right now, then you’re one step behind the rest. You need to be utilising social media in smart and savvy ways so that your potential customers can see you. You want to create viral content that people want to share over and over again. You don’t have to be present on every platform, but you do need to hone in on one are and give it your all. It’s better to be consistent across one place than sporadic across a few.

3. Guest Blogging

When you guest blog on another business site, it creates a back link to your website. This enhances your SEO and moves you further up on search engine results. Think carefully about where your target audience is hanging out and pitch a guest post to another company.

4. Podcasting

Starting your own podcast or being a guest on another podcast is a great way to reach a wide audience relatively quickly. Start listening to relevant podcasts in your industry and keep your eye out for opportunities.

5. Collaborations

If you don’t already know the advantages of a collaboration, here are a few things you need to know. This is when your brand is positioned next to another brand or alongside a person, in order to increase brand awareness. You can pay an influencer or you can gift them your product or service. Do your research and figure out who would be best suited for a collaboration with your brand.

As soon as you start putting your brand name out there, you will instantly start building trust with your target audience. When people trust you, they will want to invest their money into your product or service; it’s really that simple! Of course you’re not going to be the owner of a global brand overnight, but you need your target audience to know who you are, at least. Use some of the strategies mentioned above to enhance brand awareness and you will soon notice the benefits.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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