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Customer Pleasers To Help With Retention

Estimated reading time: 2 mins

Pleasing customers has never been harder than it is right now. Everyone demands and expects so much from a business, often more so than they can ever provide. God forbid if something ever goes wrong with one of their products or services, some customers can go on a full blown rampage to you. Often we think that customers forget how much work goes into the end product that the customers receive. It might not be every single customer that you come across that becomes like this, but every single person in business who has to deal with customers knows how hard it is to keep them pleased, and to retain them. Because even if you are absolutely perfect as a business, there’s always going to be something that comes along that’s more convenient or cheaper, and loyal customers jump ship. So, we want to try and show you the many ways that you can please your customers, at the same time as retaining them. Keep on reading to find out more. 

Free Gifts With Purchases

Everyone loves a freebie, there’s no denying that. So when it comes to your customers who are already paying for the products that you’re selling, you can do no wrong by sending them a little freebie every so often. It doesn’t have to be a one off, this idea works best if you do it every so often. They don’t expect it and appreciate it far more than if you were doing it for every single order. A lot of businesses like to keep this cheap and cheerful by going for a branded pen or mug. But this doesn’t really show much thought or effort, it’s more of a marketing ploy that businesses use at the same time as looking like they’re doing something good. One cool idea is cd duplication. You go to a brand that duplicates many copies of a CD for you, and then you can send it out with every other order, or to every customer who orders. It’s something that will set you aside from other businesses. 

Monthly Discounts

Monthly discounts are always going to be a customer pleaser. You can’t go wrong with giving loyal customers a discount for using your company. It’s actually something that a lot of customers expect for brands. But only giving it to certain customers makes it more personal and encourages them to use your brand more. It could be that you set up a system whereby customers set up an account with you and get an ongoing discount. 

Simply Remembering Who They Are

This is one that all businesses need to adopt. It goes a long way to remembering who your customers are and why they’re connected to your company. So for example if you are a marketing company who keeps creating adverts for a client, it’s good to get to know them on a personal level. Having conversations to them that are not related to work, and building up a rapport is always going to be good for customer retention.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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