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7 Things To Consider Before Investing In PPC Advertising

Estimated reading time: 3 mins

If you’re thinking of investing in Pay Per Click advertising but you’re unsure where to start then don’t worry, you have definitely come to the right place. If you have limited experience when it comes to PPC, chances are you’re going to be feeling apprehensive and overwhelmed when it comes to the thought of getting started. Luckily, there are lots of questions you can ask yourself to help ensure you’re making the right decision. With that in mind, here are 7 things to consider before investing in PPC advertising: 

What Is Your Overall Budget?

One of the first things you need to think about when it comes to PPC advertising is your overall budget as depending on the industry you’re in, you may find that Pay Per Click is expensive. If you’re in an industry where PPC is used widely, for example, chances are you will pay more per click than if your competition was low. 

When it comes to setting a budget, you need to be sure you’re thinking about how much you’re going to spend on your ads as well as the time it’s going to take to create them. If you’re hiring a professional, you also need to think about how much it is going to cost to hire them. For a guide to setting a PPC budget, you can visit this site here. 

What Do You Want To Promote?

Once you know how much budget you have to spend, you need to think about what it is you want to promote. Although you may want to promote all of your products and services, it’s best to focus on your priorities first. Whether this means only having one or two ads or it means having several different campaigns running at once, you’ll soon get the hang of what performs well and what doesn’t. For help managing your best-performing ads, you might want to look into PPC management

Will You Use Google, Facebook Or Instagram?

There are lots of different places to set-up PPC ads and as a business, it’s important you find out which platform is the best for you. If you know most of your audience is going to be on social media, for example, Facebook and Instagram are going to the best place to start. If your audience are more likely to search for what they want using search engines, Google may be better suited to your business model. 

Will You Be Hiring An Agency Or A Freelancer? 

If you don’t want to manage your ads in-house, you might want to consider hiring an agency or freelancer to manage them for you. Although this will increase the budget you need to set aside for PPC, it will help free up your time when it comes to focusing on other important aspects of your business. Not only that but it will allow you to leave your ads in capable hands, making it ideal for those that have little to no experience when it comes to online marketing. For a guide to hiring a freelancer to help with your business, you can visit this site here. 

What Images And Copy Will You Use? 

Once you know who is going to be running your ads, you need to think about your images and your copy. Often one of the most difficult parts of setting up Pay Per Click advertising, you need to be a lot of thought into what is going to attract the most attention. Whether it’s minimal text and eye-catching images or detailed copy with a simple image, it doesn’t hurt to test out a few options. 

Will You Be Using A/B Testing?

Speaking of testing, you need to decide whether or not you’re going to be using A/B testing to manage the performance of your ads. Although it’s not necessary, it’s a great way to analyse what works well for your business and what doesn’t. Luckily, there’s a test function embedded within most PPC platforms. 

What Are Your Goals?

Finally, you need to think about what you want to acheive. Whether you’re looking for page views or conversions, having a clear goal in mind will help when it comes to setting up your campaigns. If you’re unsure of your goal, to begin with, testing will definitely help. 

Have you been considering PPC advertising? What do you need to consider to ensure it runs as smoothly as possible? Let me know your thoughts and ideas in the comments section below.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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