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This Is How To Build A Robust Relationship with Your Target Demographic

Estimated reading time: 2 mins

Your target demographic are the people that you want to buy your product. Therefore doing everything you can to develop a strong and positive relationship with them is critical. After all, a strong relationship should ensure that when it comes to making a purchase, it is always your business that they think of first. Luckily, you can find out all about how to build the most robust relationship with your target demographic in the post below. 

Do offer them something in return for their time and attention. 

The traditional model of marketing was based on the idea of grabbing your demographics’ attention. Something that made it a lot more of a direct transaction of the information you are trying to convey to the customer.

However, more modern techniques are much more subtle and sophisticated than that. In fact, the idea of ‘tipping’ the message you want into your demographics’ brains seems quite outdated now. With the focus instead of being on a more equal and mutually beneficial exchange. 

That is you need to offer your demographic something in exchange for their time and attention on your marketing message. The most common way of doing this is by providing them with content that they value in an entertaining or educational way. 

Do use humanising content like podcasts. 

Of course, many people think of written content straight away as a way to offer something of value to potential clients. However, it is worth bearing in mind that many other types can be used effectively as well. 

One in particular for businesses that want to build robust relationships with their demographics are podcasts. The reason being that they can humanise their brand, as well as provide content on a subscription model. Something that means people are much more likely to consume it on a repeat basis, thus building and strengthening that relationship even further.

However, before you can reap these rewards from podcasts, you will need to make sure that your demographic know about them. Fortunately, you can use podcast SEO for this. This being a technique that combines more general SEO, with more specific methods designed especially for podcasts. Such as increasing their ranking in audio apps. Something that should help more people be exposed to this type of content and so make it more effective at relationship building. 

Don’t go against your company ethos.

Lastly, if you want to have a stable relationship with your target demographic, you must act in line with the ethos that you set out as a business. In fact, this ethos should have been designed with your target demographic in mind, to begin with. 

To that end, going against the guidelines and ethics you have set for yourselves can very much put off those that you are trying to appeal to. Something that means upholding your business ethos and being transparent about how you do so is an essential facet of developing the most robust relations with your demographic. 

Summary

In summary, there are three critical things you can do to create a robust relationship with your demographic. The first is to offer them something in exchange for their attention. While the second is to choose more humanising forms of content such as podcasts. Thirdly, upholding the ethos that you have set out for your business is also a smart move, when a strong relationship with your demographic is your aim.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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