SimonStapleton.com

How to Make your Business Stand out over your Competition

Estimated reading time: 2 mins

If you own your own business, then you will understand how frustrating it can be when your competition claim to be number one. You might find it hard to build your own identity and you may even feel as though you are unable to separate yourself from this too. If you want to help yourself then here are a few things that you can do to help yourself.

Legendary Customer Service

The first thing that you need to do is provide your customers with legendary customer service. You have to treat your customers as if they are royalty, even if you don’t work in the service industry. Customers will remember the way that you treat them for way longer than you realise, so make sure that you are continually supporting them and that you also correct any mistakes as soon as you possibly can.

Admit Mistakes

If your customer has one bad experience with your brand and this isn’t resolved, then they’ll probably write you off. Negative feedback will spread like wildfire on social media and it will also make it much more difficult for you to come back from as well. One thing that you can do is try and accept and admit to any wrongdoing and be completely honest too. Don’t try and make up excuses because your customers will see right through it and they will also think less of your company as a result.

Be Honest

Honesty really is the best policy. It should be at the forefront of what you do, and it should also be your primary focus in business. If you are unable to deliver something by a certain date, make sure that you let your customers know. If one of your team members messed up, let your customer know right away, don’t delay. If you do then your customers will value your brand much more and they will also respect you for it.

Come up with Something New

You should always be trying to reinvent your company. Adopt new technology and also introduce new processes where possible. This will help you to develop new solutions and it will also help you to come up with bigger and better ideas. This is the key to creating a long-lasting impression and it’s a great way for you to grab your customer’s attention.

Local SEO

You might not be able to overtake your competition on the SERPs if they have a huge marketing campaign that knows no limits. You can however focus on local SEO instead. If you do focus on local SEO then this will help you to become more of an authority in your area and it will also help you to really stand out when compared to the competition.

Be Unique

If your competition are constantly pumping out video advertisements, take a different angle and focus on infographics. The more you can do to help yourself stand out, the better your business will be and the more your customers will remember you.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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