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Why it can be Beneficial to Rebrand your Business

Estimated reading time: 2 mins

Whether you’ve experienced many successful years in business or are looking to turn over a new leaf, there are many different reasons why you might consider rebranding your corporate image. Sometimes it is just a matter of time and an eagerness to refresh your businesses image that prompts the want for change or it might be that your adapting the direction of your professional career, either way, a rebrand can bring plenty of positive benefits to the table and doesn’t have to cost the earth to make the change.

Have some ideas of the look you would like to go for before approaching a designer to bring all the elements to life, remember that they are the ones with the creative flair so be open to suggestions and new ideas along the way. Notify your clients that a change is taking place, so they are prepared for it in advance and don’t get confused, it is a good idea to make an occasion out of the rebrand and offer a customer discount or free gift when it’s launched too.

Create an Up-to-Date Look

One critical rule of business is that you have to adapt to keep up with the times, and this definitely applies when it comes to your image and your brand. You don’t necessarily have to alter your logo completely to create a modern look, just a few minor adjustments to typography and colour palettes could do the job. The key is to not get left behind and to make sure your brand stands out for all the right reasons. When your finished re-design is in place, you’ll need to contact a professional print company to replace all your stationery, letterheads and other business paraphernalia and remove any old logo items from the office. www.theallinprinter.com/ is a Calgary print company that can facilitate all your printing needs.

Connect With a New Audience

Creating new visuals for your business will often lead to a wider target audience discovering your brand. A fresh logo and modern feel will inject energy into the company and make your consumers pay attention to the change, it’s a wonderful opportunity to coincide with a new product line or service you may be offering and increase the awareness of an upcoming event. Make sure you promote your rebranding across all social media and marketing platforms, it’s incredible how quickly your exciting news will be spread. If you’ve altered your company ethos or moved the goal posts in a slightly different direction, now is the time to celebrate this with your clients.

Boost Your Profitability

Connecting with a wider audience and bringing attention to your brand should do wonders for your bottom line and help you stand out from competitors within the industry. A great idea is to time the launch of the rebrand a few weeks before your shoppers tend to spend the most money, you’ll attract more seasonal shoppers and boost your profitability for the year.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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