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3 Benefits of Using an Influencer to Market Your Business

Estimated reading time: 2 mins

Social media influencing is a dominant new trend in marketing and brand outreach. Influencers draw countless customers towards businesses and brands with reviews of their products and services and honest interactions with their would-be customer base. Customers see them as more authentic and credible in their recommendations than the traditional celebrity spokespeople and television actors commonly found in cable commercials.

As more and more people are cutting the cable cord and switching to internet services, influencers are increasingly effective and sought-after. Here are a few examples of the benefits of using influencers to market your business:

They Generate Creative New Content

While companies traditionally utilize marketing teams to generate ads on television and online, the user-generated content of social media influencers is growing ever more popular and is seen as more genuine. Ads are commonly passed over by people scrolling down social media sites to spend more time with influencer reviews.

In the age of the internet, it is far more valuable to a business for an influencer campaign to go viral than it is for a television ad campaign to do well. Influencers are far cheaper and generate a great deal of creative content in video, graphic, text, and live interactive forms.

They Increase the Credibility of Your Brand

The value created by the trust, loyalty, and sense of credibility generated by social media influencers cannot be overstated. While the success of influencer advertising is rising, the trust in browser ads is lowering. Not only are people clicking ads less, but the Interactive Advertising Bureau has found that 26% of internet users are using ad blockers. The numbers clearly show the massive trend that is online influencer-based marketing. Brands that choose to use outdated marketing strategies will be far behind those who take advantage of social media influencers and brand ambassadors going forward.

They Increase Sales

Influencers create content customized to fit the desires, needs, and concerns of the customers that you seek to draw in. Through that content, your brand will resonate with viewers, and conversation about your products will be increased. The more people are talking about and viewing your products and information on them, the more likely they are to want to purchase what you have to offer. In the constantly evolving digital marketplace, social media influencers are musts for turning your prospective customers into long-term fans of your brand and products.

Brand ambassadors and social media influencers are among the most useful tools that businesses can use to draw in customers and all of the wealth they bring with them. Through the generation of creative content to increase the credibility of your brand and generate sales, they grow businesses like no marketing tool before them ever has.

Take advantage of their skills and digital reach as soon as you can. You won’t regret switching from traditional ad marketing to influencer marketing. The savings and increased customer interaction make them more than worth the effort spent in finding and refining them.

 

About the author /


Simon is a creative and passionate business leader dedicated to having fun in the pursuit of high performance and personal development. He is co-founder of Applied Change, a Business Change consultancy based in the UK. Simon is also an Ambassador for Gloucestershire business. Simon is an Associate Member of the Chartered Institute of Professional Development.

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